SEO
FACEBOOK INTRODUCING B2B TARGETING ON ADS
Finally, Facebook is going to add B2B targeting to its ad features and hopefully soon B2B marketers can experiment
the same targeting options that they used to get in the so called business social profile LinkedIn. Even though LinkedIn
platform is very expensive, earlier users had to choose LinkedIn as their first choice to outreach their business goals.
Now that seems to be changed with the launch of Facebook B2B targeting.
Facebook advertisers can target by industry (outside of industry targeting found under More Demographics), seniority,
and company sizes by way of third party data provider, Datalogix.
The main advantage of Facebook targeting is the ability to mashup both personal and professional targeting
attributes. Let us wait and see how much this is going to affect LinkedIn Platform.
54