Clean Informer Magazine Autumn 2015 | Page 45

SEO The result further revealed that almost 68 out of 100 consumers look for an online review, before making a purchase. That means more than half of the consumers share the same opinion. A NEGATIVE REVIEW IS ALL IT TAKES So, what happens when you get a negative feedback about certain branded products or services? Well, the results showed that if there is one negative feedback, 22 out of 100 consumers get impacted negatively. If there are three negative comments then 60 out of 100 consumers feel negatively inclined about it as compared to four or more negatives, where 70 out of 100 consumers form a negative impression about the searched product or services. MOST PREFERRED VISITING SITES BEFORE BUYING So, which are the most preferred sites consumers visit before buying a purchase decision other than the No.1 ra