SEO
ONLINE REVIEWS IMPACT MORE THAN HALF OF CONSUMERS
BUYING DECISIONS: RECENT STUDY
02
Google recently came out with some mind boggling revelations that it served more than 1 trillion search queries last
year. If these stats are anything to by, it serves a reminder how much impact Google searches has on our day-to-day
existence. Right from job hunting to shopping to eating out at a nearby restaurant, Google searches truly influence our
purchase decisions.
To better summarize this influence; Google conducted a research survey on 1000 patrons to find out how the search
giant and other major sites impact our buying decisions.
DO CONSUMERS GO BEYOND GOOGLE PAGE 1?
The study further went on to reveal that how much consumers neglected the search results beyond Page 1. So, how
many pages were viewed, after going through page 1 results, gave a sneak peek about the perception of a particular
brand's product or services.
According to the study, 36 out of 100 consumers went past the first two pages of the search results. On the contrary,
the search data findings suggests that only 2 out 100 consumers blinked past beyond the top five search entries.
Comparing both results, it's evident that the actual consumer response differs from the search based findings.
ONLINE CUSTOMER FEEDBACK IS CRUCIAL
So, who do you turn to when contemplating to buy an electronic gadget, home appliances or even a four wheeler?
When participating consumers were asked the same question that whether the online feedback does impact their
buying decision? Take a look below.
44