MARKETING
10 PITFALLS TO AVOID
WITH GOOGLE ADWORDS
By John Braun
There are lots of attractive reasons a cleaning company would use
Google Adwords. First, it’s the quickest and easiest way to show up on
Google, which is the place you can find the hottest prospects looking for
a cleaner. Second, it’s super flexible. You can spend as little or as much
as you want and you can start or stop your campaign at any time. Plus,
you can rewrite or change your ads any time. And finally, Adwords can
be one of the best returns for your advertising dollar. But the problem
is, Adwords done improperly can be a HUGE waste of money. Like
any advertising you do, your ad needs to speak directly to your target
prospect.
Here are TEN of the most common pitfalls I’ve seen cleaners fall into
when using Google Adwords.
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