Clean Informer Magazine Autumn 2015 | Page 12

BUSINESS 2 1 4 3 5 FIVE STEPS TO HELP WITH CUSTOMER ENGAGEMENT AND RETENTION ON YOUR WEBSITE. By Daniel Martinec In 2014, just over 53 percent of all small businesses in America had some form of a website dedicated to online sales or the marketing of their brand. In 2015, that number is only expected to increase. With the growth of the internet being what it is, more businesses are consequently gaining an online presence and reaping large scale rewards over their competitors, who have yet to adapt to this “phenomenon”. With online reviews, social media, and search engines taking the forefront over standard print media, therein lies one common denominator. The backbone of it all, if you will. The modern website. If you have a company website and own a small to medium business, you are already over 12 half way there. If you don’t have a website, then my suggestion would be to invest in one, as they’re generally the cornerstone of any online marketing campaign. When creating a website for your business, there are several factors to keep in mind. In this article, I am going to touch on one of those factors. Usability. In the world of the customer, usability is king. If someone visits your website and become lost due to poorly thought out navigation, you likely have a usability issue. If they cant find a way to contact you, again, a usability issue. There are hundreds of examples like this. Most of them can easily be prevented with a little bit of education, logic and forethought into the customers perspective.