CLDA Magazine - Fall 2016 1 - Page 30

30 F E AT U R E work adding other verticals like deliveries of pharmaceuti- cals, industrial supplies, routed and scheduled deliveries, wa- rehousing, home delivery and air freight delivery,” he recalls. “We handled most everything under the 3PL umbrella.” The business was a success and in January 2014, John sold it to his two partners. Through his connections at the CLDA, John had worked closely with Matt Lawrence, and Casey Crook the two owners of Pace. Matt was also on the CLDA board. In April 2014, he joined with Matt and Casey as Director of Ope- rations at Pace. A Front Row Seat on Industry Changes John joined the organization in 2005 when it was the Mes- senger and Courier Associa- tion. After only 18 months as an active member, his passion for the industry attracted the attention of then-board mem- ber Kirk Godby. “Kirk recruited me early on to join the board and from there I took on more and more responsibi- lities,” recalls John. He chaired committees that covered sta- te associations, vendor deve- lopment, membership and, for the past six year, the associa- tion’s influential Government Affairs Committee (GAC). He moved through the ranks of the association’s Executive Committee, most recently hol- ding the position of First Vice President for the last two years. Over time, he’s seen many changes, including a new iden- tity for the association as the Customized Logistics and De- livery Association. John was extensively involved in the re- branding of the association in 2013 as it adapted to changes in the industry. nally-based delivery services, our platforms lend themselves to fle- xibility, nimbleness and the ability to customize our services. For me, those are the most exciting chan- ges in our industry.” “During my time with this or- ganization, the membership has grown from moving small packages and paper into much more than that. When I star- ted most of our members spent the majority of their time doing small on-demand pickups and deliveries,” he recalls. “That market has, of course, seriously diminished and today our mem- bers have expanded into white glove, threshold, E-commerce, LTL work and a host of other ver- ticals that require different and larger equipment. With the ad- vent of Amazon and Google and the large retailers, E-commerce has shifted retail from bricks and mortar to on-line. That has given a tremendous boost to our members. The ‘I need so- mething immediately’ mentality of the consumer has radically changed our industry. And it continues to evolve. I think the most dramatic illustration of that was the fervent response we got from members at the An- nual Meeting. They were so en- thusiastic about the significant presence of shippers looking for last-mile delivery providers at that meeting in May. As we continue to see that evolution happen it presents a unique opportunity for our members. They are uniquely positioned to take advantage of those oppor- tunities. We are a just-in -time, nimble group of folks. We are adept at moving freight that fits the complexity of E-commerce. Unlike larger players or natio- Bringing Business Home to Mem- bers John plans for the association during his upcoming tenure are all about driving business to the members. “I want to build on the association’s recent successes get- ting shippers involved in this orga- nization,” he says. “I also want to continue doing everything we can to support the association’s goals of solidifying and clarifying the in- dependent contractor status and I expect to continue building coa- litions with other industry groups involved in the supply chain.” Citing the association’s past strength in networking, education and legislation, John talks about adding what he calls “a fourth leg to that stool” – business de- velopment. “I want to build on the momentum we got at the last annual meeting,” he says. “I want members to say to themselves ‘We are going to get business if we join because we’ll get governmental advocacy, networking and educa- tional content as well as contacts that will help us grow our busi- ness. I want CLDA to be seen as an association that, if you don’t join, you’ll feel you’re at a competitive disadvantage. I expect us to move forward on our value proposition of bringing business home to eve- ry member.” To reach John with your com- ments, suggestions and questions, contact him at Customized Logistics and Delivery Association | Fall 2016