Luis Miguel Lozano
Corre Corre, which the American translation is
“Run Run,” and they were standing on top of
the shelf for almost 26,000 pesetas, which was
crazy. If you compare that to now, it was like
600-700 euros. It was completely crazy!
So back then, instead of buying sneakers, I
would draw sneakers. It was at least having
something because we didn’t have many pic-
tures or the Internet. The only ways to know
about sneakers were one Nike commercial on
television per week, some basketball magazines
where you could see the players wearing sneak-
ers, or going to the store and checking them in
person. I remember going to basketball games
with my friends just for the pleasure of look-
ing at those sneakers. We would chat about
the models and try to figure out if they had
air bubbles. That was typical conversation. I
would also run races when I was twelve or thir-
teen years old, just to see what the competi-
tors were wearing. I explain this because many
people have the same roots in sneakers.
I remember them all. When I do jobs for Nike
with storytelling or exhibitions, sometimes
people ask me why I know so much about
sneakers, and it’s easy for me because I’ve lived
it. It’s not something I’ve read or seen on a
computer. You can’t appreciate the Air Revolu-
tion unless you lived through the time.
I remember when the original Air Max re-
leased, I already had the Air Jordan 1 metallic,
but I went absolutely mad for them. My par-
ents couldn’t afford another pair of sneakers,
so what I did was talk to my friend and said,
“I saw a new Nike model and you have to buy
it.” He said, “Wow that’s really expensive and
I don’t have that money.” I said, “I have some
money. If you can get the rest, we can share
them.” They were like 15,000 pesetas, so I
remember I put down 5,000, and he put down
10,000. I said, “Ok. Every month I have them
48 | Classic Kicks | classickicks.com | Volume 2
for ten days and you get them for twenty days.”
From that moment on, it was crazy because we
used to do the same thing every single time.
We had a big group of friends and we would
usually change sneakers with each other. For
example, if I had a race, I would ask a friend,
“Hey, can I wear your Spiridons?” I was very
lucky because I tried lots and lots of sneakers.
That was really good because you could experi-
ence all of them.
Now my friends know I’m a collector, and
sometimes they’ll come to my place and say,
“Can you show me the Court Force? I had
them in red. Do you have them now?” Then
they’ll talk about their memories. It’s really cool
now because we talk about experiences we
shared back then. For a small town like mine,
with only 5,000 inhabitants, I can remember
fifteen kids who wore Air Jordans, and that’s a
lot for a very small place here in Spain. Now
we have access to everything. It’s global, but
thirty years ago it was very hard to get those
sneakers. I have really good memories.
How did you find the metallic Air Jordan 1
in 1999? You said you just “thought about
it”?
By that time, 1999, I was at an academy to
become a teacher. I went to all the closest cities
around, and didn’t find anything, and then one
day I went to Valencia, and it was by chance.
I went into a very new looking sneaker store,
and the guy from the store was my age, so we
started talking. I told him that I was looking
for the metallic blue 1985 Air Jordans and he
said, “Oh yeah? We used to have them in the
store.” I said, “Really?” He said, “Yeah. We
used to have two stores back then and sold all
the big models.” “Oh my God, do you have
anything left?” “Oh no. Impossible.” After
a while, he said, “Listen. I remember stor-
ing some stuff in my aunt’s basement. I’d like