CityPages Kuwait June 2016 Issue June 2016 | Page 121

Grand Cinemas
launches first 4D
theatre in Kuwait

Grand Cinemas, under the management of
Selim Ramia & Co, announced today the
beginning of a new era in the movie-going
experience with the introduction of the first
4D cinema in Kuwait. The world’s foremost
4D cinema technology, MX4D® will debut
exclusively at Grand Al Hamra Luxury Center,
marking yet another innovation ‘first’ for the
region’s fastest growing cinema chain.

What is MX4D® Cinema?

MX4D® is MediaMation’s uniquely branded
“4D” motion and special effects system.
4D refers to a new level in total immersion
technology, which brings the cinema alive
by allowing movie-goers to experience big
Hollywood titles on moving seats augmented
with environment special effects. These include
air blasts and water spray, fog, scents, strobe
lighting, leg and neck ticklers, back pokers, seat
rumblers and other special effects that emanate
from specially designed theatre seats, or from
inside the theatre itself. The multiple EFX are
programmed to both sync with and enhance the
action on the screen and sounds in the theatre
for a more exciting and realistic movie-going
experience.
Grand Cinemas will launch the MX4D®
experience at Al Hamra Luxury Center in July,
in a state-of-the-art theater housing 90 speciallyequipped motion EFX seats surrounded by
the thrilling atmospheric effects systems that
will allow film fans to touch, smell, feel and live
every moment of their chosen movie attraction.
The MX4D®movie line-up will kick off with
Independence Day, Ghostbusters 3D and Ice
Age 3D.

HEMPEL Kuwait will increase its production next
year with the opening of a 20,000- square meter
state of the art factory in 2017, with a production
capacity rising to 19 million liters in two shifts.
The new factory will produce solvent borne as
well as water borne products. HEMPEL is also
installing a regenerative thermal oxidizer in the
paint production unit that removes the volatile
organic compounds to prevent atmospheric
pollution. And in order to create the best
possible working atmosphere, the factory will
also come with cooling facilities, helping the
workers in the factory to cope with the extreme
summer heat in Kuwait.
The expansion plan coincides with HEMPEL’s
golden jubilee anniversary in Kuwait as a result
of an alliance with the Al Rashed family, which
for the past 50 years has witnessed great
developments and has strengthened its position
as a leading coating and paints company in the
country.
Mr. Khaled Al Rashed, Member of the Board
of Directors at HEMPEL ’Middle East-West,
said: “We look forward to the big celebration
of the five decades here in Kuwait this coming
October. Additionally, the establishment of the
Mina Abdallah factory in 2017 will increase our
productivity by 40% and will really put us on the
map in the region.”
He added: “We at HEMPEL realize that our
customers’ requirements vary from one
country to another, and therefore, based on our
extensive experience in the region, we provide
our customers with products and services that
match their specific needs.”
With the new factory, HEMPEL Kuwait seeks
to expand the strategic leverage to a number of
regional countries like Iraq, Lebanon and Jordan.

Al Muhallab Mall lately launched its first ever
fitness program where donations are dedicated
to Fawzia Sultan Rehabilitation Institute (FSRI).
The program is organized by the mall and in
collaboration with Flare Gym and Fawzia Sultan
Rehabilitation Institute (FSRI). The program,
which lasts until December 31st, 2016, aims to
help participants lose weight while presenting
the monetary reward to those in need.
During the past four weeks, since the launch
of the program, the mall has received great
attendance in its track area, with health
watchers and people from the general public
participating to play a role in this program and
achieving more than 61,000 Calories. From
the enthusiasts at the event are the “Runfie”
social group, which was created back in 2011
to promote a better social environment and
better quality of life in regards to people's health,
along with the “Amateur Walking Association in
Kuwait” as well as “Kuwait Knights American
Football Team”, who all presented great interest
in the health activity and in participating in an
event that emphasized on the importance of
focusing on a healthy lifestyle and the well-being
of the community as a whole.
The ‘Fitness Donation Program’ invites all
sects of the community to collectively lose
300,000 Calories until the end of the year,
through running on the track in the 1st floor,
every Tuesday from 5-7 pm, while timings in
Ramadan will be everyday on weekdays before
Iftar timing. After jointly accumulating 300,000
Calories, the participants will be able to donate
3,000 Kuwaiti Dinars to those in need in FSRI.
It is worth mentioning that FSRI is a pioneer in
providing the highest quality of compassionate
rehabilitation care in Kuwait, which optimizes
function and improves the quality of life for
the people of Kuwait and the GCC Region
by engaging qualified clinicians and supporting
research and education.

FROM THE PRESS

Al Muhallab Mall
‘Fitness Donation
HEMPEL Kuwait
Program’ receives
is set to open a
significant
new plant in 2017,
increasing production participation
capacity by 40%

CITYPAGESKUWAIT.COM

121