City Life Magazine 12 | Page 37

FEATURES 37 Given the unlikelihood with “Pop-up Towns” and “Cyber-cities”, the Smart City paradigm for Bergamo should be developed in order to endorse the social and cultural heritage and to comply with the heterogeneous social fabric. Needless to say, in order to properly rethink the Smart City - or rather, a consistent and attractive “Smart Community”- a vision alignment among shareholders is required. Thereby the research project is stressing the accent on the inclusivity of effective urban development initiatives, where the interaction among citizens, municipalities and infrastructure is compulsory to tackle issues and to envision the city as an experience network and not just the sum of its physical places. The creation of such ambitious network, where the ethics of sustainable growth meet the specific need of the citizens, has to be supported by purposeful technology-enabled and citizen-friendly services. As a matter of fact, the development of digital communication platforms has emphasised the role of multidirectional information flows and networks and, by definition, a Smart City should empower its players by simplifying urban accessibility and providing real-time dynamics to its network. For instance, smart mobility management and health services are two major concerns for the Bergamo 2.035 research. Consistent with the abovementioned perspective, the ASAP SMF Conference held in November 2014 focused on service provision on a (smart) city level. Among the guests and moderators there were many specialists both from academic, administrative and industrial world, discussing how technology is changing business models, consumption paradigms and ownership systems, and outlining opportunities and threats. Technology often traps the user in a passive role, turning him to a victim rather than a ruler. Sometimes it can even weaken the experience given its intrinsic standardised connotation. This is due to the difficulty in metabolising disruptive innovation on a consumer level and indeed the technology adoption rate always grows at a slower pace than the technology itself. Arguably, the Challenge for a smart city is to positively exploit technological innovation to benefit citizens and to turn urban constraints into opportunities. In order to provide a suitable “citizen experience” and to address different needs properly, “smart services” need to available for