Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 203

ANALYSIS OF TRENDS IN OVERSEAS TRAVEL IN THE FOUR COUNTRIES IN THE NORTHEAST ASIA REGION FROM 2010 TO 2012 Also, the number of travellers to South Korea was negative in each of Q1 and Q3 of 2010, Q1 of 2011, and Q4 of 2012. In the year-on-year comparison, the val- ues were negative in Q1 and Q3 of 2010, Q1 and Q2 of 2011, and Q4 of 2012. Conversely, the number of travellers to Taiwan showed positive values in each of the quarters, apart from a slight decline in Q1 of 2010. In the year-on-year com- parison also, the values were positive other than in Q1 of 2010 and Q4 of 2012. Based on the above, the number of inbound overseas travellers in the North- east Asia four-country region have generally stably increased, apart from to Japan. Similarly, the number of outbound travellers has also stably increased, except those from Japan. We can particularly see a growth trend for Taiwan, whether as the intended destination of an overseas trip or as the starting point for an overseas trip. 3. Analysis of fluctuations in overseas travel in each country and the region In this section, compared to the previous section, we will analyze the back- ground to the comparison of conditions of overseas travel from 2010 to 2012 in the four countries of China, South Korea, Taiwan, and Japan in the Northeast Asia region. 1) China The number of overseas travellers from China increased greatly during this period. The backdrop to the increase in the number of travellers to Taiwan is that fol- lowing Taiwan’s lifting of its ban on sightseeing tours from the Chinese mainland in 2008, there was significant growth in 2010. This growth slowed in 2011, but a development in that year was a strong Taiwanese dollar and a weak Chinese ren- minbi. The numbers increased significantly once again in 2012. In that year, the Taiwanese dollar weakened against the Chinese renminbi to as low as the same level as 2010, and in addition, Taiwan relaxed its regulations on individual trav- ellers visiting from the Chinese mainland. The high growth rate in the number of travellers to South Korea was main- tained across the entire period, but a tenden