Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 189

THE STRUCTURAL RELATIONSHIPS OF DESTINATION IMAGE, AWARENESS, UNIQUENESS AND DESTINATION LOYALTY IN THE PASSIVE URBAN ECOTOURISM DESTINATION Travel party 24 32 65 49 70 21 7 25 36 15 15 51 2 96 5 23 9.0% 11.9% 24.3% 18.3% 26.1% 7.8% 2.6% 9.3% 13.4% 5.6% 5.6% 19.0% .7% 35.8% 1.9% 8.6% 21 18 51 19 57 36 10 10 22 14 9 32 84 6 2 33 9.9% 8.5% 24.1% 9.0% 26.9% 17.0% 4.7% 4.7% 10.4% 6.6% 4.2% 15.1% 39.6% 2.8% .9% 15.6% 45 50 116 68 127 57 17 35 58 29 24 83 86 102 7 56 9.4% 10.4% 24.2% 14.2% 26.5% 11.9% 3.5% 7.3% 12.1% 6.0% 5.0% 17.3% 17.9% 21.3% 1.5% 11.7% .005*** Traffic Kintetsu Railways Facilities Private automobile Scheduled bus Rental car Chartered bus JR Other 69 157 2 12 24 2 2 25.7% 58.6% .7% 4.5% 9.0% .7% .7% 39 121 4 3 40 0 5 18.4% 57.1% 1.9% 1.4% 18.9% 0.0% 2.4% 108 278 6 15 64 2 7 22.5% 57.9% 1.3% 3.1% 13.3% .4% 1.5% .003*** Occupa- tion Student Clerical worker or Civil servant Teacher Self-employed Skilled worker Housework Culture or art field Technology or science field Other 37 107 2 19 17 56 0 2 28 13.8% 39.9% .7% 7.1% 6.3% 20.9% .0% .7% 10.4% 9 57 2 21 3 69 1 1 49 4.2% 26.9% .9% 9.9% 1.4% 32.5% .5% .5% 23.1% 46 164 4 40 20 125 1 3 77 9.6% 34.2% .8% 8.3% 4.2% 26.0% .2% .6% 16.0% .000*** Age 10-20 30-40 50-60 70 and over 96 71 86 15 35.8% 26.5% 32.1% 5.6% 27 39 109 37 12.7% 18.4% 51.4% 17.5% 123 110 195 52 25.6% 22.9% 40.6% 10.8% .000*** Motiva- tion Single Family Husband and wife Couple Friends Tour group Other Newspaper or magazine Internet Shell folder TV radio Advice from a friend(acquain- tance) It was good to come before Because I have not come Business, homecoming Other .000*** ***p<0.01 6. Conclusion 6.1. Discussion and Application Amid growing interest in ecosystem and increase in family tours in recent years resulting in the growth of educational tourism activities, this study seeks to return to the content page 189