Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 149

FILM-INDUCED SLUM TOURISM: A LITERATURE REVIEW AND MODEL PROPOSAL in a set of works that analyse the phenomenon from theoretical and practical per- spectives, whereas practical works examine it from demand and supply sides. The research on tourism and poverty showed that most of the studies on those two subjects focus on the use of tourism as a means for poverty alleviation, while a much smaller part approaches the subject of poverty as a tourist attraction. Based on the theoretical contributions provided by studies from both areas the theo- retical model was elaborated. The study provides a set of theoretical contributions. First, studies on the rela- tionship between film tourism and slum tourism are scarce. Therefore, the results presented here contribute to understanding the relationships between the two phenomena. Moreover, academic literature does not provide any theoretical model for slum tourists’ motivations per se, let alone for the role of films in it. In this context, the proposed model is a pioneer contribution to the comprehension of the variables involved in the process of motivating tourist visits to slums through films. As far as managerial implications are concerned, the study’s results provide useful insights to destinations where the slum-tourism phenomenon is a reality, especially those in which its attraction is associated with cinema. Emblem- atic examples are Mumbai, with Slumdog Millionaire and Rio de Janeiro with City of God. In order to provide more concrete guidelines, however, the model should be refined and empirically tested, which is out of the scope of the present study. Exploratory qualitative research must be applied to verify if real world settings reflect theoretical contributions in the field; and a quantitative research would allow the model’s validation. Undertaking those procedures in real slum tourism contexts are this work’s suggestions for future research. Film tourism Phenomena including film-induced or film-related trips and tourist activities are referred to through various terms. Within tourism, leisure and marketing stud- ies, the most common are “film-tourism” (Connell, 2012; S. Hudson & Ritchie, 2006b), “film-induced tourism” (Beeton, 2004; Gammack, 2005; Hahm & Wang, 2011; Macio- nis, 2004; Macionis & O’Connor, 2011; O’Connor & Bolan, 2008; O’Connor, Flanagan, & Gilbert, 2008; O’Connor, Flanagan, & Gilbert, 2010; O’Connor & Kim, 2013) and “movie-induced tourism” (Graham Busby & Klug, 2001; Im & Chon, 2008; Riley & Van Doren, 1992; Warnick, Bojanic, & Siriangkul, 2006). Adopting a different gaze upon the phenomenon, scholars from media and cultural studies describe it as “media return to the content page 149