Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 147

Film-induced slum tourism: a literature review and model proposal Arthur Filipe Barbosa de Araújo 1 , Armando Luís Vieira 2 , and Carlos Costa 3 ABSTRACT The present study proposes a theoretical model of the process of generation of slum tourism motivation through films. To this end, a systematic review on the phenomena of film tourism and slum tourism was undertaken. Considering the contributions of both areas together, it is inferred that controversial films depicting slums increase slum tourism motivation factors, which ultimately increase viewers’ likeliness to participate in a slum tour. The study contributes to the comprehension of the relationship between the two phenomena and provides initial insights to destinations dealing with slum tourism. However, in order to offer more concrete guidelines, the model should be refined through an exploratory qualitative research, as well as tested through a quantitative one. Both procedures should be based on data collected in real slum tourism contexts and are suggested for future research on the topic. KEYWORDS: Destination Management, Favela, Film tourism, Slum tourism, Tourist Attraction. Introduction A wide range of studies acknowledges and empirically corroborates films’ potential to influence the image of destinations, as well as viewers’ desire to visit them and, consequently, tourist arrivals to those places. Such effect is related to 1 University of Aveiro - Department of Economy, Tourism and Industrial Engineering. Campus Universitário de Santiago, 3810-193, Aveiro, Portugal. CAPES Scholar, Coordination for Improve- ment of Higher Level Personnel - Ministry of Education, Brazil. Tel: +351 917701545, e-mail: arthuraraujo@ua.pt 2 University of Aveiro - Department of Economy, Tourism and Industrial Engineering. Campus Universitário de Santiago, 3810-193, Aveiro, Portugal. Tel: +351 234370361, e-mail: aluisvieira@ua.pt 3 University of Aveiro - Department of Economy, Tourism and Industrial Engineering. Campus Universitário de Santiago, 3810-193, Aveiro, Portugal. Tel: +351 234370361, e-mail: ccosta@ua.pt return to the content page 147