Cinema, Destination Image and Place Branding Cinema, Destination Image & Place Branding - Page 140

CINEMA, DESTINATION IMAGE & PLACE BRANDING growth is described more naturally. Thus, it enables the audience to look back their own past and give meaning to their own youth experience. According to Driscoll, “Like American Graffiti, Stand By Me takes place in the ‘summer holidays’, a transi- tional space between one age and the next. The summer is frequently employed in US teen film to engage with what happens outside the shared space of com- pulsory schooling.” (70) The voice of the narrator explains whatever kids did not realize back in the story. The whole story is carefully sorted out by an adult’s point of view and given extra meanings to it. After all, there is no such thing as the night you grow into an adult. It is a fiction created by a writer. In Stand By Me, since audience sees middle-aged Gordon first in the film, our point of view is with the adult Gordon whereas in American Graffiti, the adult point of view to tell what happened to the protagonists is only introduced at the very end of the film. Yet, American Graffiti has almost the same effect to make people feel nostalgic and helps them to give meaning to their own past experience as Stand By Me. American Graffiti’s catchphrase says “where were you in 1960?” This signifies that the film is targeted toward those who “were” young in the 1960s and now all grown up. This film expects audience’s retrospective point of view. Even though in the film, the adult’s point of view is not as dominant as that in Stand By Me, more music is used than in other teen films. According to Shumway, “Music plays a central role in the production of nostalgia in the nostalgia film genre” (36). Shu ݅䁍́ѡЁѡɸͽݡɔݔѼ͡ɔ)́ձȁͥչѥ́́Ʌѥ٥Ѽɕ)ѥձȁѥ́х胊qЁ́䁍ѕѥѡЁͥ́ѡ)ЁхЁɕЁѡɽՍѥѡЁхȁѡɕ)ѥՍѥٔɥѡ٥ݕˊtQ̰ѡͥȴ)ɅѤ́ɽЁѼЁѥ͍ɥѥѼѡ٥ݕϊd)ͽɥQͥѡ٥́ՑѼѡ)ݸЁ幍ɽ锁ѡȁݸɥݥѠѡ́٥%Ё́)ᅵݡɔ́٥ݕ́ѼЁɔɕхѼѡ̸͕ٕ)Qͥѥձѕ́ѡ䁽ՑQхѵɔѡ)ͥɕѕ́́ѡɕɽѥٔЁ٥܁ЁȁՑݡ)ѡ͕и()ٕȁչȁՑMյ݅䁍́ѡЃsѡͽ́ЁѕɅ䰁ɥѡ)Ѽȁѡ٥ݕȁЁٔѡɕͥՍɥɕѥѥ͕Ё)ɥ́ѼɕѡՑẽqɥt͕͔ѡӊt()ɕɸѼѡѕЁ