CIM NEWS MAGAZINE Issue 4 2017 | Page 4

PUBLISHER’S WORD All the world’s a stage I ’ll be presenting the Award for Best Meeting or Conference at the upcoming Australian Event Awards being held on the Sunshine Coast in September. I’ll be honest and say as much as I love supporting the award and giving it to the worthy winner, I hate being on stage. It’s not where I want to be, and much prefer being in the audience with a glass of bubbles in my hand. But it does make me realise that anyone on that stage is part of the show, and needs to be prepared. Our story on page 18 looks at just that, and just how important it is for events to make sure their speakers are not only the right fit for the theme, but are also able to really communicate their message in an engaging and authentic way. Delegates don’t want to be lectured at, they want to be inspired, and that means everyone from speakers through to MCs need to be on their A game. Unfortunately I also realise that I need to prepare as well. And that goes for anyone who steps onto a stage at an event. As audience members I’m sure we have all been at an event that was really grabbing our attention until someone comes on who is perhaps not a professional speaker but is nonetheless required to deliver a speech and the whole thing falls flat. I think it’s time we understood that everyone from keynote speakers through to the person who may just be doing the welcome needs to make sure they are all part of the show. And that, as the saying goes, they leave their delegates wanting more. Published in Australia by Creative Head Media Pty Ltd Suite 202, 80-84 Chandos Street, St Leonards 2065 P.O. Box 189, St Leonards 1590 ACN 147 436 280 ISSN 1039-1029 Website: www.cimmagazine.com PUBLISHER Alexandra Yeomans MANAGING EDITOR  Sheridan Randall JOURNALIST  Brittney Levinson ACCOUNT MANAGER Jon Van Daal DESIGN/PRODUCTION MANAGER Bin Zhou PRODUCTION CO-ORDINATOR John Gungon SALES & DIGITAL CO-ORDINATOR Grissel Ritchie ADMINISTRATION ASSISTANT Kate Wilcox HEAD OFFICE – SYDNEY [phone] Creative Head Media Pty Ltd Fax: [phone] Email: [email protected] SUBSCRIPTIONS 1 yr $49; 2 yrs $86; 3 yrs $129 (inc. GST) Alexandra Yeomans, Publisher THIS ISSUE’S TOP STORY With its close proximity to Asia, Darwin offers business event planners a unique opportunity. See the full story on page 10. 4   Convention & Incentive Marketing, Issue 4, 2017    www.cimmagazine.com Copyright © 2017 Print Post Approved PP100008072 Opinions expressed by the contributors in this magazine are not the opinion of CIM. Letters to the editor are subject to editing. Nielsen Media Research July 2004 Readership 57,936 monthly Exclusive official publication for the PCO Association AMAA, CAB Total Distribution Audit 11,751 March 2017