CIM NEWS MAGAZINE Issue 4 2017 | Page 21

Escape the hustle and bustle It’s easy to understand why Hua Hin is the getaway destination of choice for Bangkok residents. The seaside resort town is just a three hour drive away, and offers a much more relaxed pace compared to the hustle and bustle of Bangkok. The Hua Hin Marriott Resort & Spa has the best of both worlds: lagoon pools, direct beach access and a day spa, as well as state-of-art meeting and event facilities, such as a 300-capacity ballroom, and several dining venues, including the Big Fish grill with magnificent ocean views. But the real standout is the resort’s outdoor spaces, like the Garden Lawn that sits in the heart of the property and can be transformed for events with up to 300 guests. For something even more impressive, Hua Hin Beach is just steps away and can be utilised for events. During the famil, Marriott hosted a dinner on the beach with elegant long tables and lights strung overhead, complete with Thai dancers and fire twirlers for entertainment. The hotel’s team of chefs put on a shared feast with fresh young coconuts, salads and seafood, the perfect meal alongside a stunning backdrop. TED speaker Matilda Ho. inspiring experience. Marriott International director of B2B marketing and events, Asia Pacific, Xue Ying Mei said despite today’s digital landscape, often meetings are still quite traditional and sometimes predictable. “We believe great meetings start with people, it’s all about bringing people together and creating an atmosphere that people can interact with,” she said. “But at the same time, for us to deliver that experience we have to move away from selling dates, rates and space.” Instead, Marriott now asks planners, “What do you want to achieve from your meeting?”, While in Hua Hin, the group also paid a visit to one of Thailand’s wineries, of which there are just a handful, Monsoon Valley Vineyard. The onsite restaurant Sala was the ideal spot to take in picturesque views over the vineyard, while sampling the wines and enjoying a traditional Thai lunch. and from that, they can categorise meetings into one of seven purposes: celebrate, decide, educate, ideate, network, produce or promote. “There’s a lot of emphasis around how we can collaborate more with our customers to produce something that’s differentiated but something that meets the business objectives of our customers,” said Mei. Following the TED Salon, guests gathered at The Pool House for a cocktail function where the hotel’s diverse food and beverage offering was again on display. From traditional Thai eats to modern liquid nitrogen-infused desserts, guests were given a taste of the endless possibilities Bangkok Marriott Marquis can offer for events. 10 th Annual, ITB Asia 2017 25 - 27 October 2017, Marina Bay Sands, Singapore ITB ASIA 2017 KEYNOTE - ARTIFICIAL INTELLIGENCE Tony Menezes IBM Asia Pacific Vice President, Industrial & Distribution Sector Rob Torres Google Managing Director of Advertising & Marketing ITB ASIA 2017 CONFERENCE PARTNERS FOR BUSINESS EVENT PROFESSIONALS MEMBER www.cimmagazine.com   Convention & Incentive Marketing, Issue 4, 2017  21