TASMANIA
Aiming high
While Hobart’s boutique, ‘farm gate’ reputation has visitors flocking in, the city is on a mission to prove that it
has so much more to offer, writes Brittney Levinson.
Hobart is often referred to
as “boutique” destination,
known for its vast wilderness,
historical and cultural
influence, and its strong food
and wine scene. well, and that’s the feedback
we get back from our clients.”
And while that reputation has
brought in more and more
visitors over recent years,
Hobart has set out to show the
country, and the world, that it
is a lot more than that. “We’re a very compact city,
surrounded by the beautiful
Derwent River and Mount
Wellington and we offer a lot of
activities that can be centred
around those two wonderful
parts of nature. But importantly
our city is very walkable, so
delegates can easily walk from
venue to hotel,” he says.
Business Events Tasmania CEO
Stuart Nettlefold says the state
is working on breaking down
the perception that Hobart can
only hold small conferences.
“The truth is we can host those
larger conferences, of up to
1100 delegates,” he says.
“What we know is that when
we get those conferences into
the city, we cater for them very
Nettlefold says the position
and size of the city is what sets
it apart from other Australian
capital cities.
“That’s where we differentiate
from the bigger capital cities,
often in those cities you have
to travel quite a way to get to
those experiences.”
Hotel Grand Chancellor Hobart
general manager Ralph Freckelton
agrees, saying the close proximity
of confere