CIM NEWS MAGAZINE Issue 2 2017 | Page 14

From left : PARKROYAL Parramatta ’ s Club offerings ; Hyatt Regency returns to Sydney ; PARKROYAL Parramatta ’ s Club Lounge .
occupancy and business events since its recent redevelopment .
Following a $ 25 million extension , the hotel now features 286 rooms and a brand new Club offering , which provides guests with access to the Club Lounge , priority checkin , late check-out , complimentary breakfast , and drinks and canapés in the evening .
PARKROYAL Parramatta director of sales Cameron Westman says the hotel fills a need for conference organisers whose clients want to experience the high standards of city accommodation but not at the current “ exorbitant prices ” of Sydney CBD hotels .
“ Following the redevelopment , our hotel is very much an upscale , city-style hotel that you would experience in the CBD ,” he says .
“ Business and leisure travellers that would usually enjoy a clubstyle hotel in the city and then travel west , it ’ s allowed them to actually locate themselves here , where they need to be and where they ’ re doing their business .”
The hotel also added five new meeting rooms to offer a total of 13 meeting and event spaces , becoming the largest conference venue hotel in Western Sydney . Westman says the demand for these conference spaces is very high .
“ We are getting a lot of enquiries and people are choosing to stay here and have their conference here rather than at the higherpriced city properties ,” he says .
“ As Parramatta continues to experience exponential growth in business and leisure travel , it is important to recognise the need for spaces that cater to the growing market .”
Also in the pipeline in Parramatta is a 271-room Four Points by Sheraton hotel , which is scheduled to open in 2018 .
Western Sydney is also on the radar for QT Hotels & Resorts , which will open its third New South Wales hotel in Parramatta . Part of the 8 Phillip Street development , the luxury hotel will encompass 14 levels of the 54 storey building , slated to open in 2020 .
Back in Sydney CBD , the hotel announcements keep coming in . InterContinental Hotels Group is set to open Holiday Inn Sydney Central by 2020 , complete with 305 rooms and a 120-seat meeting space , located on Pitt Street . IHG also revealed the InterContinental Sydney will undergo a $ 200 million transformation across its 509 guest rooms , conference and event spaces , restaurants and all guest areas .
InterContinental Sydney general manager Jörg Böckeler says he has always been proud to call the property “ the most iconic hotel in Sydney ”.
“ We have a rich history with the façade and heritage of the 1851 Treasury Building , and this remains at the heart of our planning ,” he says .
“ Our aligned vision with Mulpha Australia is to create a landmark , and world-class hotel experience for guests and visitors ; offering the height of facilities , innovative technology , world-class dining and conferencing experiences .
InterContinental Sydney of the future will continue to play a leading role in Australian hospitality .”
The development also includes plans for a 900sqm grand ballroom with capacity for more than 800 delegates , proposed for level 10 of the hotel .
“ With the height , design and hotel ’ s location , this would see the ballroom overlooking panoramic views of Sydney Harbour – from the Bridge to the Opera House – which will be an incredibly unique selling proposition and experience for Sydney delegates ,” says Böckeler .
He says the plethora of developments across the city has put Sydney “ back on the meetings , events and incentive map ”.
“ The ICC was certainly a significant opening and has helped the city to attract larger conferences and events . This of course generates more room nights into the city , tourism spend and ultimately greater exposure on the unique offerings of Sydney as an events capital .”
14 Convention & Incentive Marketing , Issue 2 , 2017 www . cimmagazine . com