CIANJ Commerce Magazine September 2020 Live | Page 12
■ Annual Best Practices Guide
Continued From Page 8
ACCOUNTING
EisnerAmper New Jersey
By Diane Wasser, CPA,
Partner-in-Charge
In March, as the coronavirus
began its ascent, EisnerAmper
knew immediately that reinvention
was a must and swiftly
pivoted to a remote-work model. We felt it
critical for our firm to take the lead in providing
timely, accurate information and assist
clients and our community in digesting the
tremendous amount of COVID-related guidance
and relief (e.g., PPP, Main Street Lending
Program, etc.). Our Coronavirus Knowledge
Center contains a wealth of information, including
articles, blogs, webcasts, podcasts
and more to provide clients actionable information
to fully leverage the available stimulus
programs. To help our clients with their
COVID‐19 recovery plans, our business advisors
have developed strategies surrounding
liquidity, restructuring, disruption insurance,
tax issues and more. We’ve even developed a
Workplace Distancing Solution that can generate
office floorplans designed to assist companies
with social distancing, scheduling and
entry/exit protocols.
Friedman LLP
By C. Christopher Smith, CPA,
Partner
Our culture at Friedman has
always been and continues to
be very relationship driven.
The pandemic has of course
changed the way we communicate with our
clients, but we haven’t forgotten that personal
touch. Our staff quickly adapted to their new
environment and effortlessly transitioned to
virtual meetings and connecting with clients
via phone. We never lost sight of how valuable
our client relationships are. We immediately
reassured them that nothing changed about
our client service, just our physical locations.
We established the Friedman COVID‐19 Resource
Center, webinars and daily alerts to
keep clients informed of the latest accounting
and tax updates and guidance. The pandemic
has taught us that it’s not necessary to physically
be under one roof to get the work done.
Goldstein Lieberman &
Company, LLC
By Phillip E. Goldstein, CPA,
Managing Partner
While no one predicted the
multitude of effects brought
on by COVID‐19, we were able
to guide ourselves and our clients quickly,
successfully and with surprising ease. How?
The expertise we developed in technology
over time enabled us to quickly transition to a
virtual workplace. Our staff has the ability to
work from home. Our client and team meetings
are conducted online through Zoom and
other technology. Thanks to our ability to
harness the power of technology, many of our
clients quickly cut through the clutter of regulations
and requirements to apply for and secure
critically important grants and loans. We
have helped clients reinvent their businesses—
our retail clients have discovered new supply
lines, our professional clients conduct business
online, and construction companies are
able to supervise a multitude of sites without
visiting the field. Even the smallest companies
can now manage accounting, payroll and human
resources using online services.
PROTECT AND
GROW YOUR
BUSINESS.
MeetMazars.com
Continued On Page 12
We are committed to understanding your
organization’s goals and helping you achieve
them. Learn why our clients trust us
to help guide their businesses into the
future.
Paula Ferreira
New Jersey Office Managing Partner
[email protected]
10 COMMERCE www. commercemagnj.com