CIANJ Commerce Magazine September 2020 Live | Page 12

■ Annual Best Practices Guide Continued From Page 8 ACCOUNTING EisnerAmper New Jersey By Diane Wasser, CPA, Partner-in-Charge In March, as the coronavirus began its ascent, EisnerAmper knew immediately that reinvention was a must and swiftly pivoted to a remote-work model. We felt it critical for our firm to take the lead in providing timely, accurate information and assist clients and our community in digesting the tremendous amount of COVID-related guidance and relief (e.g., PPP, Main Street Lending Program, etc.). Our Coronavirus Knowledge Center contains a wealth of information, including articles, blogs, webcasts, podcasts and more to provide clients actionable information to fully leverage the available stimulus programs. To help our clients with their COVID‐19 recovery plans, our business advisors have developed strategies surrounding liquidity, restructuring, disruption insurance, tax issues and more. We’ve even developed a Workplace Distancing Solution that can generate office floorplans designed to assist companies with social distancing, scheduling and entry/exit protocols. Friedman LLP By C. Christopher Smith, CPA, Partner Our culture at Friedman has always been and continues to be very relationship driven. The pandemic has of course changed the way we communicate with our clients, but we haven’t forgotten that personal touch. Our staff quickly adapted to their new environment and effortlessly transitioned to virtual meetings and connecting with clients via phone. We never lost sight of how valuable our client relationships are. We immediately reassured them that nothing changed about our client service, just our physical locations. We established the Friedman COVID‐19 Resource Center, webinars and daily alerts to keep clients informed of the latest accounting and tax updates and guidance. The pandemic has taught us that it’s not necessary to physically be under one roof to get the work done. Goldstein Lieberman & Company, LLC By Phillip E. Goldstein, CPA, Managing Partner While no one predicted the multitude of effects brought on by COVID‐19, we were able to guide ourselves and our clients quickly, successfully and with surprising ease. How? The expertise we developed in technology over time enabled us to quickly transition to a virtual workplace. Our staff has the ability to work from home. Our client and team meetings are conducted online through Zoom and other technology. Thanks to our ability to harness the power of technology, many of our clients quickly cut through the clutter of regulations and requirements to apply for and secure critically important grants and loans. We have helped clients reinvent their businesses— our retail clients have discovered new supply lines, our professional clients conduct business online, and construction companies are able to supervise a multitude of sites without visiting the field. Even the smallest companies can now manage accounting, payroll and human resources using online services. PROTECT AND GROW YOUR BUSINESS. MeetMazars.com Continued On Page 12 We are committed to understanding your organization’s goals and helping you achieve them. Learn why our clients trust us to help guide their businesses into the future. Paula Ferreira New Jersey Office Managing Partner [email protected] 10 COMMERCE www. commercemagnj.com