ChristianTentBuilders.com Jan-Mar 2016 | Page 8

Fishing for Prospects continued...

Similarly, if your ideal market is the stay-at-home-mom, then your graphics, writing, and call to action will be very different from trying to sell the same product to a retired, world traveling couple.

For example, the sports analogy used in this issue was deliberate. While there are many women tentmakers, my research suggest there are more men in the age group of 27 -55 who are very concerned about being present to their ministerial calling while carrying the burden of providing for their families.