Even if you are a brick and mortar business, you need an online presence. If you want the possibility of income while you sleep, you MUST HAVE an online presence. This is not a comprehensive list, but there is some gear you must have to expand your online presence, reputation, and value to your prospect.
Social media is free exposure. "If you have a favorite social media, you do not understand social media" Grant Cardone.
WHo IS YOUR TARGET AUDIENCE? You must decide this before creating content on your website. The same way you would not
go to Home Depot to buy bread, is the
same way your website should appeal
to a specific audience.