2016 ONLINE Biz Gear Guide
CONTENT: Your ammunition is your front-loaded value content. Unless you have a monopoly on the product or service you provide, your prospect has options. Statistics show, 57% research online BEFORE they browse the shopping isles, so if your website does not give them the incognito opportunity to check you out and decide if you have what they are looking for, they will simply click the next option that Google, Bing or Yahoo serves up. People prefer to do business with the familiar. Allow them to get to know you and your program/products with free, easy to access value loaded content.
WEBSITE: You NEED an online presence. You MUST have a webiste, this is your biz HOME Hub. Make it inviting, user friendly, front-loaded with value, speaks
to an obvious audience, and includes a call to action!