LEARMONTHS
How long has FoodWorks Learmonths been
operating?
The store, known locally as “Olsen’s Corner”
has been here for 85 years. It has traded as
Learmonth’s FoodWorks for 14 years. expertise for many years.
We spend a lot of time and effort into
researching new products, ideas and trends
for our customers. We also have something
new and different to see.
Who are your main types of customers?
We have a real mix of customers. Some
come for the convenience of our location
and opening hours, others for our premium
selection of local produce, meats and deli
products.
We are one of the best places in town
for alternative ingredients and health food
options, so people who are looking for that
are a significant number of our customers. What are the changes in peoples buying
habits you have noticed over the past couple
of years?
Times are constantly changing with different
food fads bringing new customers and new
customer demands. The one trend that has
gained a steady momentum is the demand
for healthy options. The concept of “healthy
eating” has really changed over the last
decade. People are more aware of what
they are putting into their bodies and the
long-term effect it will have not only on their
health but the health of the environment.
A growing trend in the conscious
consumer, who is someone who considers
the social, ecological, environmental and
political impact of products and makes
positive decisions regarding a purchase.
There has been a definite rise in quality
packaging and more eco-friendly and
What is it about your store that is distinctly
different from other supermarkets?
We have a very fresh based offering and we
maintain very high standards. We are not
about providing the cheapest; more so the
best value for money in that you get high
quality, tasty food for a good price.
We have very experienced staff
that have been working in their areas of
48 Complete Health
sustainable shopping options.
Our customers love trying different
cultural and ethnic options or cuisines.
Fresh & in season is definitely best.
People buy for 1-2 days and shop more
regularly.
Everyone is time poor. People prefer
ready to go, and quick and easy without
skimping on quality.
What are the fastest moving categories
within your store?
“Almost homemade” options. Today’s
consumers try to eat healthier but want
to expend less time and effort. Today’s
convenience food meets a common theme:
Helping the strapped-for-time consumer
be able to get healthier, fresher and more
appreciated food on the table quickly.
Our Produce & Deli options are the
driving force of the store. While deli-
prepared food has not traditionally been the
healthiest option available to consumers,
trends toward healthy eating plus labeling
and transparency laws and norms are
changing that.