CHP Magazines Winter 2019 #15 | Page 42

Located in the centre of Bundaberg is the Everfresh Food Market, formerly known as Cornetts Supa IGA. The store recently underwent a major makeover and reopened in November last year as Everfresh Food Market. Because of its proximity to Bundabergs CBD Everfresh appeals to a diverse range of people, attracting customers across all demographics, genders and age groups. Unlike most supermarkets Everfresh opens at 6am and trades late into the evenings, even on the weekends. An instore coffee shop offering Barista style coffees and snacks allows customers the chance to top up their tanks before, during or after their shop. As the name suggests Everfresh Food Market is focused on fresh food with fresh fruits, vegetables and meats taking up 50% of the floor space. Fresh produce, meat and bakery lines are the fastest moving categories at Everfresh. Manager Rodney Keenan has noticed customers shifting towards healthier and more convenient food choices, and predicts that over the coming years consumers will seek out products that offer health benefits over traditional products. The store has always offered their customers the option to purchase 42 Complete Health natural health foods and wellness products, but since the renovation they have located these lines adjacent to their fresh produce department on low profile shelves. Rodney feels the natural health sector will continue to grow and expand. “Demand will continue to grow as humans we always want to better ourselves and our lifestyles the health sector assists people with achieving goals that are naturally imprinted in our brains.” Rodney said he would like to see more innovation and science based health improvements and products at affordable prices. I asked Rodney what excites him about working at Ever Fresh Bundaberg? “Every day brings unique opportunities and being a concept store we get to test and try many different strategies this excites the team members in the market and keeps our customers interested.” So Rodney what is the best thing about your job? “Employing local people, selling local produce and serving our community.”