Located in the centre of Bundaberg is
the Everfresh Food Market, formerly
known as Cornetts Supa IGA. The store
recently underwent a major makeover
and reopened in November last year as
Everfresh Food Market.
Because of its proximity to
Bundabergs CBD Everfresh appeals to
a diverse range of people, attracting
customers across all demographics,
genders and age groups.
Unlike most supermarkets Everfresh
opens at 6am and trades late into the
evenings, even on the weekends. An
instore coffee shop offering Barista style
coffees and snacks allows customers
the chance to top up their tanks before,
during or after their shop.
As the name suggests Everfresh
Food Market is focused on fresh food
with fresh fruits, vegetables and meats
taking up 50% of the floor space. Fresh
produce, meat and bakery lines are the
fastest moving categories at Everfresh.
Manager Rodney Keenan has noticed
customers shifting towards healthier
and more convenient food choices, and
predicts that over the coming years
consumers will seek out products that
offer health benefits over traditional
products.
The store has always offered their
customers the option to purchase
42 Complete Health
natural health foods and wellness
products, but since the renovation they
have located these lines adjacent to
their fresh produce department on low
profile shelves.
Rodney feels the natural health
sector will continue to grow and expand.
“Demand will continue to grow
as humans we always want to better
ourselves and our lifestyles the health
sector assists people with achieving
goals that are naturally imprinted in our
brains.”
Rodney said he would like to see
more innovation and science based
health improvements and products at
affordable prices.
I asked Rodney what excites him
about working at Ever Fresh Bundaberg?
“Every day brings unique opportunities
and being a concept store we get to test
and try many different strategies this
excites the team members in the market
and keeps our customers interested.”
So Rodney what is the best thing
about your job?
“Employing local people, selling local
produce and serving our community.”