Drakes. Pumicestone
How long has Drakes Pumicestone been
operating?
The store has been in operation since
late January.
Who are your main types of customers?
Here at Drakes Pumicestone we have a
strong mix of customers coming through
the store, from lots of elderly customers
to plenty of parents coming in, in the
afternoon with there children after the
school pick up.
What is it about your store that
is distinctly different from other
supermarkets?
A big thing that makes our store
different then any other supermarkets
is our community engagment, with the
store having a kids corner for them
while mum and dad shop or you can
look at our community library where we
have free books for the customers to
take home and read or they too can also
donate books themselves if they like.
We also have a piano player that comes
into store a few times a week and plays
some nice tunes for the shoppers as
they enter the store.
What are the changes in peoples buying
habits you have noticed over the past
couple of years?
40 Complete Health
Customers are more willing now to go
shopping a few times a week doing
smaller shops buying items as they
need them, rather then doing one big
shop each week. Another big trend is
a lot of shoppers now look at buying
ready meals more frequently rather then
buying heaps of food to cook a meal.
What are the fastest moving categories
within your store?
The fastest moving product in store
would have to be our fruit and veg when
its on a good special, or the locals don’t
mind a cheeky chocolate here and there
What trends do you predict over the next
twelve months?
Trends tend to change a lot with what’s
happening in the area with the weather,
any local events or changes to the
economy, but we are planning on the
store becoming more busy and popular
with the local shoppers
What made you decide to introduce
the natural health foods and wellness
products into your business?
We always try to stay inline or ahead of
the food trends going on in Queensland
and health foods right now is big so
we have gotten on board with it also to
show our customers that we have all
they need.
Where do you see the natural health
sector heading in the next couple of
years?
The health food sector over the next few
years is only going to get bigger and
more popular with people showing more
of an interest in these products.
What changes would you like to see
occur within the Natural Health and
Wellness sector?
The way the sector is at the moment is
good but I would like to see more of a
push of these lines as the more of this
we eat the healthier we become.
What excites you about working at
Drakes Pumicestone?
The thing that excites me about being
apart of the team at Drakes Pumicestone
is the chance to show the locals a new
shopping experience and a fresh look
store with a great team
What’s the best thing about your job?
The best part about my job would be the
thing that excites me about working for
drakes and the chance to speak to new
people every day as they come through
our great store to do there shop.