What’s Trending
Thanks to that thing called the World
Wide Web it has never been easier for
something, be it a product, a song, or
the latest “influencer” to become an
overnight global sensation. As we enter
2020 there are a host of products hitting
the Australian market that already seem
destined for greatness.
Global Health & Wellness - Millennials
have been the driving force responsible for
environmental awareness. Through their
diverse tastes, and desires to improve
their health and wellness they have
created an unprecedented demand for
natural and organic products. Personal
care, home care, pet care and beyond this
lucrative market is estimated to exceed
400 Billion in 2020.
Healthy Soda - Just when you thought
these two words were mutually exclusive
comes a real game changer. Think soda
that is bursting full of natural flavours, zero
sugar but loaded with taste. 100% free of
any nasty additives.
Apple Cider Vinegar Goli’s - Goli Nutrition
has created an organic gummy product
made with apple cider vinegar. This means
the gummies are made with real apples
and are vegan, gluten-free and have no
added chemicals or artificial ingredients.
The question everyone asks is how does
it taste? Surprisingly for those who have
taken a shot or are familiar with apple
42 Complete Health
by Kathryn Powell
cider vinegar, these may seem hard to
stomach. The blend that Goli has come
up with has the benefits of the ACV
without the harsh and extreme taste.
You will notice the flavour of the vinegar
but the small gram of sugar and beetroot
keep the flavour delicious. These are like
healthy adult fruit snacks with various
benefits known as the products it has
within it. After you eat them you will
notice an almost mouth cleaning flavour
that the vinegar leaves over but this feels
refreshing like a very weak mint.
Herbal Teas - the herbal tea market is
witnessing an impressive growth over
the last few years. This is attributed to
the rising health conscious people both in
developed and developing economies. The
introduction of new flavours and varieties
in tea and growth in demand from health
conscious younger people are anticipated
to provide lucrative opportunities for the
market.
Non dairy plant based milks - Plant milk
continues to be big and currently the
star is Oat milk. At the recent Expo West
conference in Anaheim – the world’s
largest natural, organic and healthy
products expo – Oat milk was huge. Free
from allergens associated with nuts,
and with its ability to produce “foam” for
coffee, people are said to be gravitating
towards its more neutral flavour over the
traditional soy milk leader.
Cauliflower - Forget kale, cauliflower
is this year’s new superfood. High in
fibre, vitamins B and C, carotenoids
(antioxidants) and glucosinolates..
Items such as cauliflower pizza crust,
cauliflower rice and pickled cauliflower
are flying off the shelves.
Gut health related produce and products
- There’s been a lot of noise about the
benefits of having good gut health, so
products containing probiotics and
prebiotics such as yoghurts are on trend
as are things like lacto fermented vegies,
kimchi and sour kraut.
Meat substitutes - While vegan burgers
have been around a long time, companies
are taking it to a whole new level due to
advances in production creating incredibly
authentic tasting products. Plant based
meat alternatives are now popping up in
the mainstream meat section.
Ready to Go Meals- Meal time as we
know it has changed. A new crop of
trailblazing companies are challenging
the way consumers think about cooking
and grocery shopping and tempting them
with first class ingredients and restaurant
worthy recipes.
Bone broth - As part of the paleo kick,
bone broth is still growing in popularity.
Known for its ability to help boost
immunity and help fight inflammation
bone broth has become very readily
accessible in supermarkets and health
food stores..