Leading
the
Refill Refill
Cheeki is Australia’s original
brand of stainless-steel drink
bottles being the first brand
to introduce stainless-steel
alternatives back in 2009 into
Australia. Since then Cheeki has
been creating a broad range
of innovative and sustainable
products helping Australians to
Refill and Reuse.
Today Cheeki has grown both in Australia
and around the world with over 18 countries
now stocking the brand. Cheeki prides itself
on producing quality products but recently
have pushed their focus on sharing their
Refill Reuse message further and growing
their corporate responsibility to give back to
the community and the planet.
Cheeki has formed strong partnerships
with the Lord Howe Conservation Volunteers
which is an organisation that was created
by the Lord Howe Island Board to coordinate
volunteers on the island to assist with
conservation programs. These programs
include marine studies and plastic pollution
studies focusing on the local sea birds and
pest eradication. Cheeki provides funding
and also provides the drink bottles to keep
the teams hydrated.
To help keep the Australian mainland
working towards a cleaner future Cheeki
works closely with Keep Australia Beautiful,
14 Complete Health
Message
with
in particular their Environmentors program.
The Environmentor Program is a travelling
show that visits schools across NSW
teaching primary school children the
importance of being waste-wise.
Cheeki’s other major partner is National
Breast Cancer Foundation. As important
as the environment is, Cheeki finds it very
important to also support community
initiatives. To tie in with the lovely pink
coloured products it was only fitting to raise
funds for a great cause through a plastic-
free alternative.
In addition to supporting major partners
Cheeki works with many smaller community
groups providing product and funding to
assist with their projects.
However, this year Cheeki noticed that
there was a lack of males getting involved
with our Refill Reuse message. It got them
thinking, why aren’t more males getting
involved? Are there social sigmas around
the eco-friendly movement? A recent study
by Penn State University indicated that
males were less likely to get involved with
environmentally friendly tasks labelling them
“gendered.”
Cheeki wasn’t too keen on this so called
“gendered” approach since we all share
this planet and we all need to help keep it
clean. So, Cheeki went on the lookout for
the perfect ambassador to help break these
social barriers.
Then Cheeki met Ryan Girdler, family
Cheeki
man, cafe owner and rugby league
commentator based on Sydney’s Northern
Beaches who embodies what Cheeki is all
about. Simply swapping the single-use to
reusable products. Making little changes that
make a big difference. Men, women, young
and old, everyone can do it.
Coming into summer was the perfect
time to encourage all Australians to help
protect the Australian coastline, ocean and
marine life from plastic pollution by choosing
healthy, sustainable and quality alternatives
to disposable plastic.
Working with Ryan Cheeki has already
started to promote their Refill Reuse
message through new channels and new
customers who may not have previously
been keen on the eco-friendly idea.
Moving into 2020 Cheeki plans to build
on their current partnerships but also have
ambitions to create new partnerships to
build on their Refill Reuse message and to
help more community events, organisations
and individuals.
To know more about Cheeki or if you’d like
to get involved with the brand please email
[email protected]
Stockists available at www.cheeki.com
Facebook: https://www.facebook.com/
CheekiStainlessSteel
Instagram: cheeki_bottles
#cheekistainlesssteel #refillreuse