CHP Magazines CHP Magazines Spring 2019 #16 | Page 8

Mrs Brunt’s Shake ‘n bake in this box
It’s an exciting time for
us we’re about to mark
our 100th birthday. My
grandfather Arthur Brunt
opened his grocers’ shop
in Brunswick, suburban
Melbourne in 1920; started
weighing potatoes, slicing
cheese and measuring tea
for Australian families.
Arthur’s reputation grew
as a purveyor of quality
and service. Arthur Brunt
and later his son Geoffrey
brought new and interesting
products to the Australian
market, like the cranberry
revolution with Ocean Spray
Cranberries, corn based
products with Old El Paso
Mexican (we lead in the
1980’s being the only producer
making taco shells & nachos
in Australia from sustainable
coconut oil) .
I’m proud of our history and
really excited about the future;
on our centenary introducing Mrs
Brunt’s Shake ‘n bake in this box
breads and cake. The breads are
a self-contained ingredients and
baking system, there is no waste all
ingredients are used, the packaging
is the same box it’s baked in. The
used box is 100% recyclable (the
small plastic plug is “too small” to go
in the roadside recycle pick-up but
deposited at any plastic recycling
depot).
We had seen consumers wanting
8 Complete Health
fresh baked, quality, tasty bread,
but were tiring of bread machines
or time needed to bake at home. As
an enthusiastic sourdough baker,
myself I was frustrated at not having
the time to be able to bake every
day. I had the good fortune to find
our Danish partners that have spent
the last 15 years developing a way
to package a bread mix in the box
which it can be prepared and cooked
in. Now the utopia is here for bakery.
A just-add-water, shake-and-bake-
in-the-box-in- the-oven; a loaf of
bread: no mixing bowl, no baking tin,
no mess, no hassle.
With our Danish partners
we developed a range of breads
especially for Australian tastes.
The results surprised even us, we
took pure natural Scandinavian
ingredients wheat, oats and rye,
golden linseed, sunflowers seeds,
quinoa, maize, rice, potato flour and
created these organic breads, breads,
gluten free breads and amazing
gluten free chocolate cake.
The result? “Quality fresh bread
of distinction,” The range leads with
the Summer Sun Loaf, an organic
sourdough bread with sunflower
and linseed, and also includes the
Farmers Field Loaf (wheat and oat
sourdough bread), Autumn Loaf
(light wheat and rye bread) and
Homestead Loaf (wholemeal wheat
and rye bread with sunflower and
linseed). Possibly the most exciting
is the Gluten Free range, which we
think is as good as good a gluten
bread to eat. “The Gluten Free
range includes two organic (soda)
breads: Gentle Earth Bread, light
organic sourdough bread with
quinoa, and Warm Earth Bread,
dark organic sourdough bread
with quinoa and linseed. All of the
breads are suitable for vegans.
The Gluten Free range is
rounded off with the Unbelievably
Rich Chocolate Cake, not just a
good gluten free chocolate cake,
but a good chocolate cake, period.
We hope you enjoy Mrs Brunt’s
Shake ‘n bake in this box, we love
them.
And we hope you enjoy our
breads next year when we plan to
bring you kale bread, hemp seed
bread and an exception gluten free
yeast bread.
• Integrity: The pack photos are
all breads I cooked in my own
kitchen (not a food stylist in
sight)
• Where possible ingredients have
been locally sourced
• The Gluten free products are
endorsed by Coeliac Australia
(and Coeliac UK and Coeliac DK)
• All then breads are 100% plant
based, hence suitable for vegans
(the cake is not it has egg and
milk solids)
• Our heritage is we are 3rd
generation grocers on one side
and primary producers (sheep,
beef, wool) off the land on the
other.