CHP Magazines CHP Magazines Spring 2019 #16 | Page 30

You have probably heard the term ‘functional food” but what does it actually mean? A food is described as functional when it is packed full of nutrients, unprocessed and has a physiological effect on health and wellbeing. In recent years “functional foods” have become increasingly popular as consumers expanded awareness of the link between good nutrition and a health filled life grows. It is forecast that functional foods will gain further prominence in the hearts and minds of savvy consumers which in turn will drive demand for suppliers to produce products aimed at fulfilling consumer needs and wants. At the forefront of innovation in this category is Bone Broth specialists and market leaders Meadow & Marrow. With their collective fingers on the pulse of this growing market sector the good folk at Meadow & Marrow have 30 Complete Health been diligently working to produce their new range that satisfies both functionality and taste. Perfecting the taste profile was important to their criteria in developing their new range because they understand taste is the sense that helps to drive our appetite and prepares our body for digesting food. Following the outstanding success of the Meadow & Marrow concentrated Bone Broth range, Meadow & Marrow would like to introduce you to the rest of their family. Enter the next stage in the evolution of functional foods set to revolutionise the condiment category their nourishing, nutritional and wholesome range of sauces. Destined to shake up the sauce bottle, I mean category, taking it to an entirely new level and changing the way consumers perceive and consume Bone Broth. Gut Health for the whole family It seems everyone is talking about Gut health these days, and there is no doubt it is considered the new frontier for entering the realm of good health. Meadow & Marrow know good gut health is not limited to a certain demographic or age so they have gone to great lengths to ensure their sauces will be loved by children, fussy eaters, the elderly and hardcore health enthusiasts alike. They are super easy to consume everyday with meals and snacks ensuring that every household can enjoy them. Mark Fowler, Founder of Meadow & Marrow and part of the brain trust behind every product has this to say: “As market leader we feel a real sense of duty to make it easier for our customers to consume a minimum of a serve a day of Bone Broth whilst also making sure we deliver to our