Drakes. Sun Valley
How long has Drakes Sun Valley
been operating?
We have been operating as Drakes
since August, 2012
Who are your main types of
customers?
The type of customers that we have
in this store is a mix of all as we are
located in a friendly suburb with a
school and retirement homes near
us which means we get families,
young and elderly people in the
store shopping.
What is it about your store that
is distinctly different from other
supermarkets?
We are different to the other stores
as we can source lines that the
competitors can’t get in and we
provided our customers with great
customer service and face to face
service not face to machine service
and Drakes is also well presented
and we take pride in our store.
What are the changes in peoples
buying habits you have noticed
over the past couple of years?
The customers are buying more
gluten and dairy free lines and
organic lines. And that whatever the
new eating fades are the customers
are buying the lines for them, such
46 Complete Health
as the apple cider vinegar that was
on social media’s last year.
What are the fastest moving
categories within your store?
The fastest moving categories in
health foods at Drakes Sun Valley
are the snacking foods, baking
needs and protein snacks.
What trends do you predict over
the next twelve months?
The trends that we predict for the
next twelve months are that the
health foods will continue and grow
in sells as more people are eating
them.
What made you decide to introduce
the natural health foods and
wellness products into your
business?
We decided to introduce the lines as
more and more people are asking
for health food lines as they are
eating healthier and dieting more.
Where do you see the natural
health sector heading in the next
couple of years?
The think the health sector is
heading up as more people are
buying the lines so the product
range will grow with that.
What changes would you like to
see occur within the Natural Health
and Wellness sector?
The changes I would like to see
are more lines coming in that will
attract people that don’t usually buy
health products.
What excites you about working at
Drakes IGA Sun Valley?
The things that excite me about
working at Drakes is coming to
work with friendly people and
working in a happy environment
where the staff and customers are
happy.
What’s the best thing about your
job?
The best thing about my good is
helping customers and making sure
that the customers leave the store
happy and will come back to drakes
due to the great customer service.