What’s Trending
Here we are a quarter of the way through
2019 and whilst many of 2018’s hot new
things are still in demand you can expect
to see a gradual shift with consumers
seeking out the new hotties on the block.
Oat Milk- whilst it isn’t new it is gaining
popularity. Over the past decade each year
we have welcomed in a new alternative
milk product. Oat Milk has everyone
foaming at the bit for it, thanks to the fact
that it froths up just like dairy milk making
it perfect for lattes, and it tastes very
similar as well.
Moringa- Move over Matcha, Moringa is
set to steal your crown. For those who are
not into sipping on their morning coffee,
(yes, apparently these people exist!)
you can start your day with Moringa,
it’s an energizing morning beverage.
Native to India, Bangladesh, Pakistan
and Afghanistan, Moringa is a plant that
is entirely edible, from stems to leaves
to seeds. It’s sweet earthy flavour is
often compared to snap peas, and it is
packed with nutrients including vitamin
C, magnesium and potassium. Although
it is caffeine free regular Moringa drinkers
claim it is an energizing brew.
Plant based diet- You call it Vegan but
Jay Z the other half of the Queen of Pop
Beyonce calls it a plant based diet. The
duo issued a challenge to their legion of
fans to go Vegan. They would randomly
select a couple of people who would
receive a lifetime of free tickets to their
concerts for making the switch. Even
without the promise of free tickets to
celebrity concerts, people in droves are
making the switch from meat based diets
to plant based in record numbers. If it’s
vegan it’s right on trend.
36 Complete Health
by Kathryn Powell
Shelf Stable Probiotics- you can expect
to see more products containg strains of
probiotics like Bacillus coagulans GBI-30
and Bacillus coagulans MTCC 4856, which
are two strains that will remain safe to eat
when stored at room temperature. They
will be popping up in Granola, Nut Butters,
Soups and many more foods. Beauty
brands, lotions and sunscreens will be
cashing in on this trend by incorporating
probiotics too.
Keto, Paleo and Grain Free diets- These
continue to gain popularity. The demand
for dairy, animal and grain free healthy
fat sources is still on the rise. Expect to
see growth in sales of MCT Oil ( a type of
oil extracted from coconut oil) Coconut
Butter and Ghee, a kind of clarified butter
that has been popular in Asian cooking
and Ayurvedic medicine for thousands of
years. The Ketogenic-diet (low carb/high
fat foods that force the body into a state
of ketosis) has escalated in popularity in
recent years, making it one of the most
Googled trends.
Meatless “meat” snacks- Pork rinds
made from Mushrooms, and Vegan Jerky
made from Soy Protein are the newbies in
this category. Previously veggie burgers
and vegan chicken snacks were the only
options for those seeking meatless meat
snacks.
Snacks from the Sea- Seaweed chips
were a big hit a few years ago, look out
now for puffed snacks made from water
lily seeds, plant-based tuna alternatives
made with algae ingredients, crispy
salmon skins and much more, including
Kelp Noodles and Seaweed Butter.
Tahini- made from ground hulled sesame
seeds that has been used for thousands of
years in the Middle East and parts of the
Mediterranean. With a savoury flavour
Tahini is making a comeback and is being
touted as a replacement for almond butter.
Hemp Products- Since it’s legalisation
for human consumption in Australia,
Hemp based products have been a huge
hit with the buying public. Hemp seeds,
protein powders and snack bars have
been popping up on shelves throughout
the country. Renowned for its superfood
status, it boasts an impressive amino acid
profile, packed with vitamins, minerals
and fibre amongst many other benefits. At
the present time CBD ( a cannabis plant
derived ingredient linked to a range of
health benefits) is prohibited in Australia,
but when this changes you can expect to
see an explosion of it in the nutraceutical
market.