LIFESTYLE
We spoke recently to Kerri Jensen, have some wonderful ideas that we are
considering at the moment which we
General Manager of Lifestyle
are excited about.
Enzymes
When did your company, Lifestyle
Enzymes, begin?
Lifestyle Enzymes was started in
the mid 1990s by my former employer
and naturopath, Robert McIlroy in Noosa
Heads, Qld. I worked for Robert for
[15] years before he retired and then
my husband Wayne and I bought the
business in September 2016. You don’t mix herbs with your enzyme
formulas. Why is that?
Herbs aren’t suitable for everyone.
We also don’t believe there is enough
research available to show any
contraindications of herbs and enzymes
together. We like to keep our formulas
simple, that way they are better
tolerated by the greater population.
Why do we need digestive enzymes?
Not everyone will know about them.
There is much to be gained by taking
enzymes. Robert found that 85% of
his patients were enzyme deficient
and today when a lot of people eat
on the run, are stressed, or are simply
eating the wrong types of food, then
taking digestive enzymes may assist by
digesting that food, breaking it down
completely, receiving better nutrition
from both food and supplements. This
process takes the stress off the body,
the pancreas in particular, which can
lead to an overall well-being, and
improved energy. Why should retailers stock Genuine
N.Zimes?
Genuine N.Zimes is a general
digestive formula suitable for all
ages from infants through to the
elderly. Improved digestion through
supplementation with enzymes should
be the starting point in any health
program. When the body can obtain
the energy it needs from the foods
we consume, the body will perform
wonders. Our enzymes may help to
maintain healthy digestive functions and
improve digestion.
How long do they take to work?
Our digestive enzymes work
immediately. Best taken with the first
few mouthfuls of food, the enzymes will
begin to break down food as soon as it
reaches the upper stomach. Try them
and see!
What form do the enzymes come in?
Our enzymes come in an easy to
swallow capsule and are suitable for
vegetarians. All our enzymes are fungal
or plant derived, with no added gluten,
dairy or soya.
How many products do you have in your
range?
As well as Genuine N.Zimes , which
are available in 90 capsule and 180
capsule bottles, we also have three
practitioner-only products: Gluteneze,
for gluten/wheat intolerance, Executive
Digestive, a stronger general digestive
formula, and Ultra Inflamase which
is our systemic enzyme formula for
assisting with inflammation.
Do you plan to increase your range
further?
Yes, but decisions like that take time
and are not something we rush into. We
28 Complete Health
How many enzymes should we take?
Usually one to two capsules with
each meal is sufficient, taken with the
first few mouthfuls of food.
Do your customers really understand
what digestive enzymes are and what
they do?
We hope so! But we also accept
not everyone has heard of digestive
enzymes. We are passionate about
improving the health and wellbeing of
our customers.
Where do you see the natural health
sector heading in the next couple of
years and what does this mean for
enzymes?
Awareness of food intolerances
such as gluten and dairy for example
is growing rapidly and people of all
ages are looking for help with gut and
digestive issues. In the USA alone,
the market for digestive enzyme
supplements is expected to reach
US$1.6billion by 2025, almost double
what their market was in 2015. People
are interested in their health.
Lifestyle Enzymes is a locally owned and
operated family business in Queensland.
Tell us about your family.
Even though my husband and I
only bought the business 2 years ago I
have actually been here for 17 years in
a managerial role and I am even more
passionate about enzymes having seen
first-hand the difference it has made to
many customers and former patients
of Robert when he was practising as
well as to myself. As well as staff, we
have involved our daughter, in the social
media area of the business. Michelle
and her husband have two daughters
and Wayne and I also have two sons,
Ash and Cam, who are both married.