Chocolate Blues Business Networking Festival August 2013 | Page 12

sweet business connections
www.BizFestival.com • Facebook.com/ChocolateBluesFans

COLOR THEORY:
What does it mean for your Brand?
Color Theory is a science that studies how colors affect
people. Every color creates a different feeling or reaction
from people. Different people may react differently to the
same color because of associations that they may have.
However, in general, colors generate certain specific
emotions. Some colors even have conflicting meanings
depending on the context and the supporting colors.
Red can represent love and passion, while at the same
time represent anger and evil.
Color plays an important role in the branding of your
business. The colors you choose can either attract
or deter the audience that you want to target. For
example, you probably wouldn’t choose a red and
black color scheme for a company that sells baby
items. Red and black are very edgy and bold and most
likely will not draw the eye of a customer shopping for
baby clothes or accessories. A better choice would
be more pastel colors or maybe even bright blues
and pinks. Choosing a color scheme is not just about
picking colors that you personally like. It needs to
be based on the science of the colors and how you