CHLOE MAGAZINE
T he re Ca n n o t
BE A N Y ON E
I N T H E M O D E R N W O R L D W H O D O E S N ’ T K N OW W H O
G O R D O N R A M S AY I S
Acclaimed chef, restaurateur and television personality, the
Ramsay media empire is one the largest names in culinary
celebrity. There is nobody that dwarfs the huge personality that is Gordon Ramsay. From the variety of shows he’s
starred in and produced, to books and restaurants, he is
the premiere example of an Iron Chef. Everybody always
wants to know about Gordon Ramsay’s success. He’s got
a few key ingredients to his culinary expertise - passion
and honesty. “I never let myself get too comfortable, so
I’m always pushing and challenging myself. People equate
success [with] wealth, but I always come back to [being]
passionate because if that’s what’s driving you, then you’re
successful at every stage of your career.”Ramsay has a slew
of restaurants around the world, but Las Vegas seems to be
his most profitable market, outside of Britain. This year,
Ramsay will be opening his fourth Vegas at THE LINQ
this summer. Named Gordon Ramsay Fish & Chips, the
establishment promises to serve not only fish, but other
British favourites like bangers and mash, sausages and
seafood chowder. They will also be serving their food in
cute Union Jack-style cones, harkening to the old-school
British roots of the product. But besides Fish & Chips,
Ramsay also has three other restaurants in the district:
Gordon Ramsay Burgr, Gordon Ramsay Pub & Grill and
Gordon Ramsay Steak.Burgr (notice the play on Gordon Ramsay’s name) offers traditional burgers and fries,
with a lively, modern atmosphere. Besides using the best
gourmet ingredients and an open fire to cook, Burgr also
offers milkshakes, fries, onion rings and hotdogs. Located
at Planet Hollywood Resort & Casino, the restaurant
brings easy eats with an Iron Chef kick. The Pub & Grill
and Steak also stand by the use of the best ingredients it’s clear Ramsay restaurants set a high standard.Gordon
Ramsay Pub & Grill aims to bring British pub life, with
your mates and your ales and food, to the comforts of
Las Vegas. Located just by the Vegas Colosseum, Pub &
Grill’s is the perfect patio hangout. On the other side of
the spectrum is the premier dining experience of Gordon
Ramsay Steak. Sporting a heavy Parisian style and set in
the heart of Paris Las Vegas, Steak is an establishment built
to succeed. Carving its own reputation since its opening in
2012, Gordon Ramsay Steak is arguably the most sought
after food experience in Vegas.Though Vegas migh t be a
strong market in the United States for Ramsay, the United
Kingdom is his restaurant home. Boasting more than ten
establishment, the UK is spoiled rotten with Ramsay’s
food. His signature restaurant, Restaurant Gordon Ramsay
in Chelsea, London is his most popular and most successful, holding three Michelin stars (an exceptional rating
within the culinary world). Fine dining is the name of the
game, and led by Chef Patron Clare Smyth, Restaurant
Gordon Ramsay brings about unrivaled modern French
cuisine. Being a successful restauranteur is just one facet
of Ramsay. When asked about why he’s gone on to be one
of the most renowned culinary personalities on television,
Ramsay keeps it very simple.“I’m honest.” To anybody
watching any of his shows, it’s terrifyingly true. It’s can be
a double-edged sword, but what doesn’t kill you makes
you stronger. “I’m a perfectionist. I often tell people is that
the way I am in the kitchen is no different from a prosport athlete, coach, or chairman of the board when the
stakes are high.”Though television portrays him to be hypercritical and terrifying (but based on his experience and
calibre, the harsh judgement is expected), Ramsay is much
more palatable to watch when dealing with children.