CHLOE Magazine Spring 2014 Volume 4 Issue 4 - Page 155

Verger has offices in Milan and Rome, making her destination weddings more accessible. “It’s similar to being an architect; designing from scratch, assembling my team along the way. For the Tuscany wedding, I called the florist and told them what was needed, had my offices in Italy handle the couple’s amenities for their arrival, I had custom tablecloths made here in New York and carried them in my suitcase. I have the design and vision, but the end result comes with teamwork.” When asked about any upcoming projects, “I’m currently planning a wedding for a client that’s a model, at Essex House. She loves being a model, so I’m building a runway in the middle of the room. She’ll have her very own catwalk.” And if you’re from a small town, don’t worry, Verger’s got you covered. “Oh, I can transform anything,” she jokes. “I’ll make them walk in and say, ‘Oh wow, this is Cleveland?’” Her idea of the perfect wedding isn’t about $150,000 custom-made chandeliers, or serving hors d’oeuvres you can’t pronounce, it’s about the everlasting memories created at the start of a couple’s married life. “We all focus on the wedding, but not the marriage. Everything else is extra.” She tells me Cristina Verger Event Planning and Production doesn’t focus on superstar personalities, “we don’t really do ‘celebrity’ couples, I enjoy working with young professionals.” Perhaps that’s what sets her apart from other sought after planners in New York; for Cristina it’s about getting to know her clients on a personal level, and creating the perfect event and environment collaboratively. “What is this, ‘what do you do’ question as soon as you meet someone here in New York?” she asks, genuinely confused, “in Italy, we do not do this. It’s rude. What difference does it make what you do? Italians can look at you and get a sense of who you are, that’s how I am able to read my clients so well.”