CHLOE Magazine Spring 2014 Volume 4 Issue 4 - Page 135

THE EVOLUTION OF BEAUTY words by Courtney Michelle illustration by Hiroyuki Kikuchi Over the past twenty years, runway and fashion models have been deemed unhealthy because of their image, with critics recently coining the phrase “heroine chic” to describe fashion muses. But there’s been a shift among today’s top models: Kate Upton has a famous size 34D rack, Joan Smalls is ranked #1 on Models.com and the first Latina to score an Estee Lauder campaign, and Kate Moss graces the cover of Playboy for their 60th Anniversary Issue, sans nipple exposure. The fashion industry is definitely experiencing a modification, which inadvertently changes how the world perceives everything. In turn, has our view of what is beautiful in society changed, are we starting to see an evolution? While I’m ready to throw up my feminism fist for Kate Moss’s classic and tasteful Playboy cover, Moss was reportedly on an all-liquid diet leading up to her shoot. She’s been quoted, “nothing tastes as good as skinny feels.” As adults, we flip through fashion magazines for inspiration, feeling pressure to appear identical. And it’s no secret that young women look to the runways for role models. But what examples are being set, as far as a healthy image is concerned? “Young girls aspire to look like the catwalk models,” says former British Culture Secretary Tessa Jowell during London Fashion Week 2006. “When those girls are unhealthily underweight, it pressurizes girls to look the same.” That same year, a trend of super young, i