CHLOE Magazine Spring 2014 Volume 4 Issue 4 - Page 109

SWIMS INTRODUCES NEW STYLES FOR SPRING/SUMMER 2014 Norwegian lifestyle brand SWIMS is thrilled to unveil new styles as part of their Spring/Summer 2014 collection. Renowned for reinventing classics such as the galosh, designer behind the brand Johan Ringdal has taken the same elements that have made the SWIMS galosh so successful and has applied these techniques to exciting new offerings for the season ahead. This season, the SWIMS Tassel Loafer and High Top Sport Loafer for men return, along with the Sport Loafer for men and women with a new anti-slip outsole. This style, based on the classic boat shoe, is perfect for any boating or yachting enthusiast. The modern and versatile SWIMS Loafer—in a bright array of fun colors—is an essential accessory for hot summer days on the beach or boat, and will take you easily from daytime to dinner. To complement hot days by the water, SWIMS proudly introduces the Poolside Towel. Created from high quality cotton, this colorful and comfortable accessory is the ideal addition to your beach bag. With a unique rubberized corner—in SWIMS’ signature orange—the Poolside Towel can be easily hung for a quick dry. By the push of a button it opens. Push again and it closes. This innovative umbrella is a must for any busy shopper. It’s automatic open/close function means that all you need is one hand to manage the umbrella.