CEOMOM Magazine April 2017 - Page 13

Photo by: Jay Marroquin Photography Trendsetting Mom perfecting the ideal SYDNEY DAO: FOUNDER OF  SQUID INC. PR With almost 20 years experience in the fashion industry, Sydney Dao is no stranger to setting trends. She has helped launch and propel the fashion careers of Project Runway's season 2 winner, Chloe Dao, Stephen Dweck, Bradley Bayou, and more. She garnered her experience as a fashion publicist and marketing director in New York City at Michael Atchison & Associates. This wife and mother recently launched her own public relations and consulting firm, Squid Inc. Sydney is showing no signs of slowing down with her latest project, LAUNCH, an exclusive pop-up shop which took over the ground floor of Partnership Tower in Houston from January 14 to February 26. LAUNCH featured nearly 15 of Houston's local designers such as fashion illustrator RongRong Devoe, whose designs have been featured in fashion publications, Vogue and Elle. Sydney aims to give local designers an international platform. This year, Sydney served as one of the Style Bosses for the Conscious Couture Resale Event in Houston. Read our interview with Sydney Dao to learn how she balances her love for fashion with being a mom.  Describe your personal style in 4 words.     Comfortable, Eclectic, Edgy, and Simple N C O E M O A M D O I C M   |   |   2 1 4 3