Rania S. Hussein is an Assistant Professor of Marketing in the Business School at The American University in Cairo. She received her MBA from Georgia State University, in the US. and earned her PhD from The University of Nottingham, in the UK. She is a Fulbright scholar and has conducted joint research with George Washington University in 2014. Her research interests include Internet marketing, social media and innovation adoption. She published a book: Adoption of Web based Marketing in the Travel and Tourism Industry in 2011. Her research appears in journals like Journal of Business and Industrial Marketing Online Information Review and the Journal of International Consumer Marketing. She provides consultation to online start-ups on how to manage their online businesses.
Rania Samir
Experiential Courses: a Way to Sustainable Learning
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Learning by doing has proven to be one of the most effective ways to test students’ understanding of concepts and ability to apply them. When students work on existing company challenges, they are better able to visualize real life problems and make decisions on how to deal with them. Digital Marketing applies experiential
learning through giving students the tools needed to create and manage an online business.
Students participate in two major projects that mirror authentic tasks performed by marketing professionals. The projects train students to create online businesses, create and curate web-based content, and market actual products and services.
Students also act as marketing consultants to existing businesses; conduct performance analyses, make recommendations for improvements in business practices, and develop comprehensive action plans for their client companies.
Students who took this course were able create their own, real-word online businesses, win top ranks in international online case competitions and to work as digital consultants for small and medium size online businesses.
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