When the users were asked to choose three improvements they expect from WeSupport , their top responses were 1 ) make the content more practical , 2 ) more interesting and 3 ) diverse ( Chart 17 ). Users ' browsing habits when using the WeChat public accounts could pose a challenge to the practicality of the platform . We learned from the interviews that workers tend to read the content in the weekly push messages but do not necessarily browse the actual platform as they might do on a website . This emphasizes the importance of the weekly push messages , which play a crucial role in what content users will read .
WeChat-based online learning is largely defined by the weekly push messages . In order to compete with other content on WeChat , online learning needs to appeal to users through easy and lighthearted content .
During our interviews we found that users are more likely to share content when they perceive it to be ' funny '. We also found that funny Internet memes are the biggest competitor for the time and attention of the users . Although many interviewees said they found CCR CSR ' s WeSupport content interesting and relevant , most days after work they just want to relax by watching funny videos / articles . While it may be the general case for many internet users to spend their “ leisure time ” indulging in lighthearted content , this can also inform the future direction of the content – to inject it with more humor and lightheartedness .
Chart 17 : Improvement WeSupport users would like to see
100 %
80 % 75.5 % 74.5 %
60 %
40 %
53.5 % 48.3 % 47.9 %
20 %
0
More practical
More interesting
More diverse
More More creative up-to-date
19