CCR CSR WeChat Study | Page 17

CCR CSR WESUPPORT PLATFORM USAGE
A Study on WeSupport , a WeChat-based Learning Platform
The majority of followers ( 51 %) check public accounts more than three times a day ( Chart 9 ). However , the frequency of browsing the contents on public accounts is not significantly correlated with the age , gender or rural migration of users , but only correlated with their education level . The better-educated users tend to read the contents of the WeChat public accounts more frequently . Also , it is worth noting that users who find WeChat most useful for “ obtaining knowledge and information ” tend to read or check public accounts more frequently .
Chart 9 : Frequency of browsing public accounts per day
More than 3 times 50.5 %
Once 14.6 %
3 times 12.5 %
Twice 22.4 %

CCR CSR WESUPPORT PLATFORM USAGE

The following sections will provide an overview of how users of CCR CSR ’ s WeSupport platform were introduced to the platform , as well as the frequency of using the platform and sharing the contents . The role of age , gender , education level and rural migration status in users ' activity levels on WeSupport will also be described in the sections below .
Most of the users subscribed to CCR CSR ’ s WeSupport platform after recommendation by a friend .
1 ) How users were introduced to the platform
The WeSupport platform was promoted at CCR CSR project factories during in-factory training workshops and through poster displays . The survey shows that only 26 % of the users subscribed to the WeSupport platform through such means while most of them ( 43 %) got to the platform through recommendation by a friend ( Chart 10 ). This could indicate the potential of WeChat-based eLearning to reach a large number of users beyond the scope of project factories .
50 %
40 %
30 %
20 %
10 %
Chart 10 : How users were introduced to the platform
0
12.1 %
At a factory training
13.9 %
Through a poster at the factory
43.4 %
Friend recommended
22.6 %
7.8 %
Got Randomly interested came across it after reading an article shared by a WeChat contact
0.2 % Other
13