Do workers use WeChat differently ?
II . WECHAT USAGE
We tried to discover what subscribers mainly use WeChat for and whether some crucial functions differ by the age , gender , education level and rural migration of the users . Since CCR CSR ’ s WeSupport platform is set up as a WeChat public account , we also looked at how active our users are on public accounts in general , before comparing it to the popularity of CCR CSR ’ s WeSupport platform .
Do workers use WeChat differently ?
The top three most useful functions of the general WeChat app are 1 ) staying connected with friends and family ( excluding children and parents ), 2 ) making new friends and 3 ) staying up to date with current events ( Chart 7 ). " Obtaining knowledge and information " followed closely behind with 45 % of the users choosing that to be the most useful function of WeChat . While age , education background or rural migration does not have any significant correlations with the likelihood of using WeChat for “ obtaining knowledge and information ”, more women than men ( 50 % vs . 40.6 %) found that aspect useful .
Female workers tend to use WeChat more for obtaining knowledge and information .
In contrast , male users are more likely to use WeChat for the purpose of making new friends than their female counterparts .
Chart 7 : Functions of WeChat by gender
Staying connected with my friends and other family
Making new friends
Staying up to date with current events
Obtaining knowledge and information
Expanding my horizon
50.0 %
40.6 %
44.7 % 36.6 %
52.0 % 61.2 %
49.3 %
59.0 %
68.0 % 69.6 %
Female Male
Staying connected with my parents
Staying connected with my children
25.0 % 18.5 %
33.0 % 30.8 %
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 %
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