CCR CSR WeChat Study | Page 14

A Study on WeSupport , a WeChat-based Learning Platform
4 ) Education level
The education levels of respondents are higher than the average education levels for migrant workers in general , with 37 % claiming to have some college / university education ( Chart 5 ). This may seem unusual , but considering that 43 % of respondents are from electronics factories , it is not completely unexpected . According to our previous research , electronics factories have a young workforce with much higher education levels ( close to 30 % of young workers had college / university education ). 13 It is also true that the workers from electronic factories in the current study have significantly higher education levels ( 40 % college / university education ) than others , which strongly influences the overall results .
Users of CCR CSR ' s WeSupport platform have significantly higher educational levels than migrant / factory workers in general .
This finding is also in line with other research , which shows that online learning is more popular
among users with higher education levels . Additionally , this explains the unusually high education
levels of CCR CSR ' s
WeSupport platform
Chart 5 : Education levels
users compared to other migrant workers and also indicates a challenge in bringing eLearning to people
40 %
35 %
30 %
36.6 %
with low education
14 levels .
25 %
20 %
21.4 %
18.6 %
20.3 %
15 % 10 %
5 ) Position
5 % 0
0.7 %
No schooling
2.4 %
Primary school
98 % of respondents are factory workers , of whom the majority are front line workers ( 53 %) followed by line managers . CCR CSR ' s WeSupport platform has lessons specifically targeting line managers , and those lessons are viewable to all users .
Middle school
High school
Technical school or specialized secondary school
Higher education ( Junior college , university and above )
Chart 6 : Position at factories
Others 2.3 %
Education
Line leader / Supervisor
44.3 %
Front line workers
53.5 %
13 . CCR CSR ( 2015 ) Staying On : A Study On Young Workers In The Electronic Industry http :// ccrcsr . com / resource / 312
14 . EUSME Centre ( 2014 ) Online Education Market in China http :// www . ccilc . pt / sites / default / files / eu _ sme _ centre _ report _ - _ online _ education _ market _ in _ china _ jul _ 2014 . pdf
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