CBHPR Marketing Reports 2014 Marketing Report 1.1 | Page 39

LUXURY ADVERTISING COLDWELL BANKER PREVIEWS INTERNATIONAL Marketing luxury properties requires pairing with an expert who brings the right amount of discretion, contacts and experience selling exceptional real estate. Coldwell Banker Previews International, the luxury marketing program of Coldwell Banker Real Estate, proudly claims 28% of the luxury real estate segment in 25 key markets in the US. 220% higher than our nearest competitor. In fact, in those markets we participate in 1 out of every 5 million dollar plus properties sold.1,2 Coldwell Banker Holman Premier Realty uses a winning combination of experience, expertise and resources that allows us to bring out the properties exceptional qualities and marketing them to the widest audience of qualified buyers. These tools allow us to consistently deliver the exceptional results you desire. In addition, all Previews listings appear on the award winning sites ColdwellBanker.com, ColdwellBankerPreviews.com, WSJ.com, RobbReport.com and 625+ more. Coldwell Banker Holman Premier Realty is backed by the full resources of the Coldwell Banker Previews International. We utilize special marketing tools and international connections that attract the world’s mostqualified luxury home buyers. Such as, a global network of 100,000 Sales Associates in 47 countries and comprehensive Internet Marketing. Average based on closed and recorded sales transactions for homes that sold for one million dollars or more as reported by the Coldwell Banker franchise system for the calendar year 2008. 1 2 Indicative of the number of closed and recorded sides transactions for million-dollar plus homes as reported to the Coldwell Banker Real Estate LLC system for the calendar year 2008. 39