CBHPR Marketing Reports 2014 Marketing Report 1.1 | Page 36

ONLINE ADVERTISING edge in real estate. In addition, Zillow operates the largest real estate and rental advertising networks in the U.S. in partnership with Yahoo! Homes! Through the Yahoo!-Zillow Real Estate Network and the Zillow Rental Network, advertisers get the value of having their listings distributed to the largest audience of home shoppers and renters in the U.S. via Zillow.com, Zillow Mobile and Yahoo! Homes. To view a sample tour please visit, http://bit. ly/zRbLEC ON LOCATION In 2007 Coldwell Banker and YouTube partnered together to create the industries first real estate branded channel on YouTube. The channel allows offices and agents to display listings, community information and company messages to millions of visitors annually. When visited, the site automatically populates VIRTUAL TOURS To maximize the amount of reach our properties have, we subscribe to the VisualTour service. This service provides an opportunity for us to hold a 24/7 open house on our properties. Software provided by VisualTour allows us to take photographs of a property and then build an interactive experience of panoramic photographs, narration, descriptive text, property featureds and neighborhood amenities. Once the tour is created it becomes linked with a dozen websites automatically, providing further enhancement to our listings. 36 Coldwell Banker Real Estate videos based for your area to an interactive map and has the ability to narrow search criteria by; Location, Listings, Agents, Offices, Local or other. For more information, please visit www.youtube.com/coldwellbanker.