CBHPR Marketing Reports 2014 Marketing Report 1.1 | Page 31

HOW WE ADVERTISE MARKETING AND ADVERTISING Here at Coldwell Banker Holman Premier Realty we are fully committed to and take great pride in our marketing and advertising efforts. We are the only local real estate company with a fulltime employee dedicated to only marketing and advertising. This person designs, builds and creates all our advertising in house, allowing us the opportunity for quick changes, integrated advertising and excellent quality control. WHERE WE ADVERTISE Real estate advertising can be difficult when not executed properly. We keep it simple by breaking it down into three categories; Print Advertising, Online Advertising and Previews Advertising. PRINT ADVERTISING The category of Print Advertising (also known as traditional advertising) includes any advertising that is on paper 쁵