Case Statement Rescuing the Next Generation | Page 5
U E .
R E S T O R E.
Delivering Hope
To engage a generation of digital natives, we must
increase our digital outreach.
• Establish “Virtual Coach” — an automated
content delivery system
• Recruit referral partners for our growing
international audience (25% of chats and 46%
of web visits)
• Launch a mobile app for our interactive
prayer site, www.theprayerzone.com
The good news is ...
We know what to do.
We know how to do it.
We have the technology and powerful digital tools.
Our challenge is very clear —
We must rescue those who have found us … and find
those who have not. To engage a generation of digital natives, we must think
like digital natives.
1. To rescue those who have already found us,
we must ... Expanding our reach to a generation in need of
biblical values — in need of Jesus — is not optional.
• Find, train, and support new HopeCoaches
2. To reach those who have not yet found us,
we must ...
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Invest in podcasts and live webcasts
Develop a YouTube strategy
Embrace Digital Marketing
Increase mobile phone messaging opportunities
Expand radio syndication
3. And remain committed to innovation ...
• Build a digital platform (API) for partners
This broken and confused generation is the next
generation of the Church. They are our children
and grandchildren. They need to hear that Christ
can change their lives, to understand that living by
biblical values leads to better choices.
Through the airwaves, the internet, and deliverable to
every mobile device on the planet, we long to let them
know they are loved, God is real, and help is available
now!