Case Statement Rescuing the Next Generation

U E . R E S T O R E. Delivering Hope To engage a generation of digital natives, we must increase our digital outreach. • Establish “Virtual Coach” — an automated content delivery system • Recruit referral partners for our growing international audience (25% of chats and 46% of web visits) • Launch a mobile app for our interactive prayer site, www.theprayerzone.com The good news is ... We know what to do. We know how to do it. We have the technology and powerful digital tools. Our challenge is very clear — We must rescue those who have found us … and find those who have not. To engage a generation of digital natives, we must think like digital natives. 1. To rescue those who have already found us, we must ... Expanding our reach to a generation in need of biblical values — in need of Jesus — is not optional. • Find, train, and support new HopeCoaches 2. To reach those who have not yet found us, we must ... • • • • • Invest in podcasts and live webcasts Develop a YouTube strategy Embrace Digital Marketing Increase mobile phone messaging opportunities Expand radio syndication 3. And remain committed to innovation ... • Build a digital platform (API) for partners This broken and confused generation is the next generation of the Church. They are our children and grandchildren. They need to hear that Christ can change their lives, to understand that living by biblical values leads to better choices. Through the airwaves, the internet, and deliverable to every mobile device on the planet, we long to let them know they are loved, God is real, and help is available now!

Case Statement Rescuing the Next Generation | Page 5