MARKETING & MANAGEMENT PATHWAY:
SPORTS & ENTERTAINMENT
Advanced Sports & Entertainment Marketing
Course Description:
This course provides students opportunities to develop managerial and
analytical skills and deepen their knowledge in sports/entertainment
marketing. Topical units include: Marketing-Information Management,
Selling, Publicity/Public Relations, Sales Promotion, Management of
Promotion, Product Mix, Pricing, Positioning, and Marketing Planning.
Project-based instruction, together with a variety of work-based
learning activities, shou