HEALTH TECH
SHIV GAGLANI
REEL Dx Leverages Patient
Videos for Education
W
e recently had the opportunity to
speak with Dr. David Spiro, an associate professor at the Oregon Health
& Science University, and medical entrepreneur
Bill Kelly, formerly of WebMD, about their
health tech company, ReelDx. The company offers
a unique platform for
streaming real patient
video and is poised to
make a huge impact
on how we teach our
David Spiro
Bill Kelly
future clinicians. Dr.
Spiro received his medical school degree from University of California San
Francisco, and then did a residency in pediatrics
and fellowship in pediatric emergency medicine,
with a rural stint in between to pay off his loans.
While on faculty at Yale, he developed an interest
in using video in the clinical setting to improve the
way we teach clinical medicine to students and
residents.
Bill is a graduate of Harvard Business School
and has been a founder and executive in companies
like WebMD and Learning.com.
Why did you decide to co-found ReelDx? What
problem are you solving?
In 2011, we met in Portland and started ReelDx
to offer a new method to teach clinical medicine
using real patient case studies. We developed a
methodology to obtain HIPAA compliant video
and developed a secure, cloud based platform to
manage the growing libraries. This product is
now called ReelDx Education. The ReelDx Education experiences allow students and faculty to
efficiently and viscerally learn medicine through
the perspective of seasoned clinicians. No other
platform has provided this kind of content/platform for learning.
We have since taken the lessons learned building
ReelDx Education and launched a related business—medvid.io—where we offer other software
developers a cloud-based platform for managing
video content in a HIPAA-compliant environment.
This platform supports a wide variety of use cases
beyond education, including recording discharge
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CardioSource WorldNews
Although the cardiology cases are limited, CEO and company co-founder Bill Kelly said ReelDx
wants to expand the site’s content in that specialty.
instructions, doing virtual check-ins, allowing video
journaling, amongst many other use cases.
How can cardiologists use ReelDx in their
practice or teaching?
Although we have only a few cardiology cases, we
would be delighted to discuss developing more
content for this field. Please feel free to contact
me [email protected] if you are interested. We’d
also love for innovative cardiologist to consider
the medvid.io platform and reach out to us with
ideas about how to use video capture and sharing
in doctor-patient-caregiver communications and
record keeping.
How many people currently use your platform or
content?
The ReelDx Education product currently has 500+
cases/1000+ topics. Last year we had 120,000 cases
viewed, and have 6K+ registered users. Medvid.io
has over 120 companies in the developer program.
What is your vision for medical video moving
forward?
The key to our ReelDx Education work is proper
informed consent and maintaining HIPAA com-
pliance. With this in place, the possibilities are
endless. Synchronous (live) and asynchronous
(flipped classroom) use of our content can improve the way faculty teach clinical medicine in
the classroom for students, and at the bedside for
resident/fellow education. Our broader vision is
to enable the use of video in any medical workflow or patient engagement strategy through the
medvid.io platform.
Do you have any other thoughts you’d like to
share with the CardioSource audience?
We appreciate the opportunity to share our story.
Check out some of our free cases: meded.reeldx.com/
free and our platform at reeldx.com/medvid.io. ■
Shiv Gaglani is an MD/MBA candidate at the Johns
Hopkins School of Medicine and Harvard Business School.
He writes about trends in medicine and technology and
has had his work published in Medgadget, The Atlantic,
and Emergency Physicians Monthly.
September 2015