Captive Insight Vol I | Page 50

CAPTIVEINSIGHT In addition, most of the business owners that join the captive are not insurance experts per se, and on a day-to-day basis, are focused primarily on operating their own companies. However, they are owners of the captive as well and need the requisite knowledge to make sound decisions. Members must understand the true purpose of the captive, risk funding formula, structure/flow, functional areas (role of various service providers), responsibilities of membership, and more. Examples of post-entry educational initiatives include formal orientation for incoming members, mentoring programs, and ongoing refresher sessions for existing members. CONSULTATIVE SELECTION. A certain level of subjectivity exists in the new member selection process. To the extent possible, prospective members must be vetted to ensure that their business philosophy is aligned with the captive’s: Is the company comfortable sharing risk with other business owners? Is it willing to participate in running the captive? Is management truly committed to safety, loss prevention and proactive claims management? Does the company understand its fiduciary duty to the captive? – i.e., Will the company be able to put the interests of the captive above its own as policyholder? An interrogative and consultative approach to selecting new members helps to determine whether the company is a truly good fit for the group. CONTINUOUS SAFETY/RISK MANAGEMENT IMPROVEMENT. While best-in-class companies are recruited for membership, that doesn’t always translate to new member safety and risk management programs that are as good as they can be. New members are subject to an in-depth safety and risk management program assessment either before entering the captive or shortly thereafter, the goal of which, is to identify areas of the company’s risk management program that may need improvement. However, a new member may believe that its programs are already optimal, so were it to be assessed “average” by the captive, this may not be received with enthusiasm. Captives address this potential situation in two ways. First, by adequately preparing prospective members on what to expect with regard to the captive’s risk management guidelines, this situation is either mitigated or avoided entirely. Because controlling losses is so important to the success of the group captive model, captives develop fairly stringent risk management benchmarks for members and measure their performance, tracking key performance indicators. Prospective members understand that they must be committed to operating their company safely. Secondly, captives provide a wealth of customised, state-ofthe-art risk management services and resources to members to support them in their efforts. Typical support services provided include semi-annual risk control workshops, monthly webinars, captive web portal, facilitation of a partnership with the National Safety Council, and a risk control group purchasing programme. In addition, each member is allocated a percentage of its premium which it may use toward safety and risk management services of its choosing, according to its specific needs (within captive prescribed guideli